What is influencer marketing? The ultimate guide for 2023

What is Influencer Marketing? The Ultimate Guide for 2023

Influencer marketing has grown to be one of the most impactful marketing tools available to brands today. Anticipated to be worth over $24 billion by 2025, influencer marketing is one of the best ways to reach new customers and create a buzz online. With tough competition breaking through social media noise, working with an influencer…

Why apple’s privacy policies may have cost social media companies billions of dollars

Why Apple’s Privacy Policies May Have Cost Social Media Companies BILLIONS of Dollars

Concerns and conversations about data privacy among the world’s biggest tech companies prompted Apple to review its transparency policies. Sure, news and reports of the companies’ use of personal information trended in a good part of 2021, with much of the focus directed to social media providers. Apple was among the companies that got a…

Social acronym cheat sheet

Social Acronym Cheat Sheet

If you want to communicate effectively or create social media content, you must master the common social slang and acronym. Acronym mastery will play a significant role in understanding your audience better and communicating in their language. Notably, some of these acronyms find their way into business meetings and sales or marketing reports. Therefore, it’s…