Influencer marketing has grown to be one of the most impactful marketing tools available to brands today. Anticipated to be worth over $24 billion by 2025, influencer marketing is one of the best ways to reach new customers and create a buzz online. With tough competition breaking through social media noise, working with an influencer…
Concerns and conversations about data privacy among the world’s biggest tech companies prompted Apple to review its transparency policies. Sure, news and reports of the companies’ use of personal information trended in a good part of 2021, with much of the focus directed to social media providers. Apple was among the companies that got a…
If you want to communicate effectively or create social media content, you must master the common social slang and acronym. Acronym mastery will play a significant role in understanding your audience better and communicating in their language. Notably, some of these acronyms find their way into business meetings and sales or marketing reports. Therefore, it’s…
If you’re a video game geek, you’ve more than likely visited the live-streaming platform on Twitch at least once. The pioneering site allows users to start their channel and broadcast content of their own. Video gamers have dominated the platform as of late, but there are other subjects to be found on the platform. In…
While historians of old divided history into before Christ and after Christ, one day future historians might be justified in dividing history into before Facebook (BFB) and after Facebook (AFB, or some weird Latin that means the same thing). Love it or hate it, social media has changed every aspect of our lives, from our…
If you’re as obsessed with your stunted follower count as I am, you have the unfortunate tendency to immediately follow back anyone that deigns to acknowledge your humble little account to ensure that they won’t unfollow you. I learned the hard way that sometimes it would be better to block an account than follow it…
Social media has changed. Take Facebook, for instance. Ever since it announced its amended policy, it’s been restricting how many people see our posts. It propably means nothing to the general public (woots! No more Facebook ranting statuses!) but this is a disaster for business owners and bloggers. These people rely heavily on the…
Although it still feels relatively new, Instagram has reached over 100 million users! You already follow your BFF, your far-off aunt, and that girl from high school who posts pictures of her baby every day, but chances are you’re missing out on these great accounts. (Psst… if it’s orange, it’s a hyperlink.) chastainiac If you’ve…
There are questions that are handed down from generation to generation, never receiving a proper answer. Which comes first, the chicken or the egg? What killed the dinosaurs? Which has a stronger influence, nature or nurture? Today I’m setting out to finally answer one such age-old, enigmatic question: Twitter or Facebook? Your parents probably aren’t…