What you need to know before creating a business account on Instagram

Are you looking to create a business account on Instagram but are not sure how to go about it? Do you just have a regular profile for your businesses Instagram page and haven’t yet switched to a business profile?

One of the most popular social media platforms today is Instagram. With over 1 billion active monthly users, tis an excellent way for entrepreneurs to grow their businesses and establish themselves as a brand. However, many people are unsure about how to create a business account on Instagram or what features are available to them. 

Having a business account can be so beneficial to any business or brand looking to make use of Instagram as there are so many added benefits that come along with them that many businesses can make use of. For new businesses or businesses new to Instagram, tis important to understand exactly what a business profile can offer. This is everything you need to know before activating your business profile on Instagram. 

What is a business profile on Instagram?

Many people think that the standard Instagram profile is the end of the line when it comes to Instagram and they don’t take the time to look much further than that. This is a big mistake because Instagram has caught on to the fact that businesses and brands are starting to use their platform more and more and have now introduced a feature which allows businesses and brands to have an actual business profile. 

You may think that there is non reason to have this kind of profile, but of you have a business there are so many different benefits this kind of profile will have to offer you. For instance, you get access to having various different call to action buttons in your bio, you get access to the store front as a seller, and you even get opportunities to pay for advertising is this is what you are interested in. you can also get a more in depth look into your analytics which can help you along with your marketing strategy. 

What analytics are available?

A lot of the time, businesses and brands tend to overlook the analytics of their account and this is a big mistake. Analytics are a big part of figuring out your audience and what kind of content they like. It is essentially how you can discover how to please your audience. 

With a business profile on Instagram, you will get access to a variety of different analytics that will help you will all sorts of things. Analytics will also allow you to determine if you should use a growth service like Growthoid or not, as you will be able to see how much you are growing and if you need help. You will get to see numerical values such as how much your follower count has grown, how many likes you receive, and how many comments you receive. But you can see other things such as which time posts are doing well, which content does the best and gets the most engagement, and even what kind of engagement you are getting. 

Benefits of using them?

Many people think that a business profile is just a regular profile that has a business label attached to it, but in actual fact they have so much more to offer than just that. One of the biggest benefits is that with this kind of profile is that you can have various different call to action button linked in your bio. These give incentive for the audience to engage with you account. On top of this you also have access to the store front as a seller, and can even have the option to pay for various forms of advertising. 

Which to focus on?

Going back to the various different analytics, there are certain ones that you should be paying more attention to than other. Many people believe that the only way to know if their account is doing well is to see the number of their follower count going up. However, if you actually want to see your success you should measure it by other analytics instead, as this is the best way to get more followers. These include how much engagement you receive and the type of engagement you receive. Engagement is key when it comes to social media marketing. 

How to activate a business profile?

If you are looking to change your profile from a regular one to that of a business profiles, it is actually really simple. All you need to do it go to your profile, go to the setting, and look for where it says account. Tap professional account and then choose the business option.