Do you feel like you should be reaching more people with your content on social media but just aren’t sure how to be doing this? Have you tried using various different hashtags but don’t seem to be using the right ones to get any kind of growth or engagement on your Instagram account?
On of the fastest growing social media platforms these days is Instagram. With over 1 billion active daily users amassed since 2011, it has very quickly become the most popular social media platform around. There are so many different benefits that Instagram can offer both businesses and individuals alike, one of these being that Instagram has popularised the use of hashtags.
A lot of people don’t know how to use hashtags to their full potential or how to choose the best hashtags for their content. If you are new to Instagram and you want o know the best way to use them for your content to be noticed, this is everything you need to know.
What are hashtags?
Hashtags are by far one of the most misused and underrated tools that Instagram has to offer both individuals and businesses alike. Essentially what hashtags are, are searchable keywords that you can include in the captions of your posts which can be searched by other users. They will then be able to see every other post that has been posted with this hashtag.
There are so many different hashtags for a person to choose from, some more popular than others and some more useful than others. There are also tools available that allow you to choose the best Instagram hashtags like TaskAnt, which generates the most popular hashtags available. But it is important to note that some hashtags work better for some people than others. Hashtags allow you to directly target your target audience through words that suite a specific niche or group. Many businesses and brands are starting to make use of various different hashtags because of the numerous benefits they have to offer.
What are the benefits of using hashtags?
Many people tend to think that hashtags are just fun little words that they can include in their posts to make them more relatable or even look a bit more creative. However, there is actually so much more that hashtags have to offer brands and businesses than just an aesthetic. One of the biggest and most prominent benefits that hashtags have to offer is that they allow you to extend the reach of your content to a much larger audience, beyond those who just follow you.
Further than that, this audience that you get to reach most likely fall part of your niche audience because of specific keyword used to that your target audience are interested in. not only do they allow you to reach a much bigger audience, but if you decide to create your own hashtag, you can use this as a way to get user generated content and audience participation. Another great thing about having your own hashtag is that you can use it to check your analytics and see what kind of engagement you are getting.
How to use hashtags?
A lot of people think that using hashtags as a business can be complicated but it is actually relatively simple, especially if you know what your niche is and who your target audience is.
When you are choosing hashtags that you should include in your content you should try to find popular ones that get a lot of visits. However, it is important to note that you shouldn’t just use every single popular one your can find, and they should rather be relatable to your content.
Should I use popular ones?
This is the big question. Many people think that if they just add the most popular hashtags to their content, they will definitely get some kind of reaction from it, hopefully growing followers quickly, but this isn’t always the case as mentioned earlier. However, you should definitely try to make use of the most popular hashtags that are relatable to your content in order to reach the most people.
What to avoid
Last but not least, there are a few things that you should avoid when making use of hashtags. The biggest thing to avoid is adding in too many hashtags. This can come across as spammy and annoying. Try to keep it to 5 or less. And lastly, don’t ever use hashtags that aren’t related to your content.