Business

The classification is a design decision, a marketing decision, and a liability decision at the same time. Steven Capuano argues that small product founders in the rehabilitation category make it without realizing they are making it, and the accident is the expensive part. Steven Capuano has a question he asks founders who tell him they…

The full-time hire used to be the only serious way to fill an important role. If you needed a chief marketing officer, a senior engineer, or a head of finance, you ran a long search, made an offer with a full salary and benefits, and hoped the fit held. That model still exists, but it…

In cardiac monitoring, the failure mode everyone worries about is the missed event. The arrhythmia that should have triggered a response and did not. That concern is legitimate and it drives a lot of how monitored units are designed. But after years on a telemetry floor, the failure mode I think about as much is…

Good companies can survive economic downturns, but great companies can thrive in them. AJ Osborne, CEO and Founder of Cedar Creek Capital, wanted his company to be among the greats, so he designed his self-storage investment business to be resilient against the financial challenges that arise when the economy takes a tumble. Osborne’s strategy prioritized…

As cyber threats evolve and intelligence operations become increasingly digitized, one critical vulnerability remains surprisingly physical: the spaces where classified information is handled. Across Europe, governments and defense organizations are racing to upgrade facilities to meet stringent U.S. standards for secure environments known as Sensitive Compartmented Information Facilities, or SCIFs. But building these spaces isn’t…

With the online gambling market estimated at over $105 billion in 2025 and projected to exceed $286 billion by 2029, it’s clear that iGaming is growing fast, but this also leaves players with many choices and little patience. In this space, retention is survival, and generic products and player experiences not only underperform but also…

Held under the theme of “Connect NEXT,” DREAME AURORA made its Silicon Valley debut on April 29th. The event unveiled three foundational breakthroughs in imaging, communication, and its new operating system, marking the company’s push toward a new generation of intelligent devices—designed around human perception. It drew global attention to the company’s long-term vision. In…

Improve laboratory performance and sustainability with practical strategies that reduce waste, support safety, and deliver consistent, reliable results.

Emotions do not belong in fast-moving markets. If you want to achieve the best possible results, you need to know how to keep your emotions out of your trading.

A shift is underway in the world of commerce as the consumer journey is becoming increasingly AI-mediated. Consequently, building brand awareness requires developing marketing strategies that are optimized for how AI now guides potential customers to brands that can meet their needs. Boosting machine confidence is one key to optimization for brands that are marketing…

Entrepreneurs who choose to dedicate their entire careers to one industry usually have a few good reasons for specializing instead of diversifying. Some may say there is only one industry or business idea they are truly passionate about. Others may cite the amount of time and effort it takes to be an expert in more…

Modern enterprise value increasingly derives from assets without physical form. What are intangible assets? These non-material holdings include intellectual property, brand recognition, customer relationships, and proprietary processes that generate economic benefits despite lacking tangible substance. Understanding and managing these assets has become central to competitive strategy and valuation. Traditional accounting focused primarily on physical resources…

When a platform processes 400,000 player actions per minute across more than 60 countries, the margin for error shrinks to near zero. SPRIBE, the iGaming software company founded by David Natroshvili in 2018, has spent the better part of six years constructing an infrastructure capable of supporting that volume without compromising the real-time social features…

For decades, brands have relied on surveys, focus groups, and historical data to predict audience response. The process has always involved a degree of guesswork. Even well-funded research could only approximate what might happen once a message reached the real world. Now, a new category, Behavioral Simulation AI, is beginning to change that. A Shift…

While much of today’s artificial intelligence discourse revolves around ever-larger models and unprecedented compute scale, some of the most consequential AI work is happening far from the spotlight in safety-critical systems where reliability, governance, and human trust matter more than novelty. One engineer helping to redefine how AI is responsibly deployed in such environments is…