Will Jones

As cyber threats evolve and intelligence operations become increasingly digitized, one critical vulnerability remains surprisingly physical: the spaces where classified information is handled. Across Europe, governments and defense organizations are racing to upgrade facilities to meet stringent U.S. standards for secure environments known as Sensitive Compartmented Information Facilities, or SCIFs. But building these spaces isn’t…

With the online gambling market estimated at over $105 billion in 2025 and projected to exceed $286 billion by 2029, it’s clear that iGaming is growing fast, but this also leaves players with many choices and little patience. In this space, retention is survival, and generic products and player experiences not only underperform but also…

Held under the theme of “Connect NEXT,” DREAME AURORA made its Silicon Valley debut on April 29th. The event unveiled three foundational breakthroughs in imaging, communication, and its new operating system, marking the company’s push toward a new generation of intelligent devices—designed around human perception. It drew global attention to the company’s long-term vision. In…

A shift is underway in the world of commerce as the consumer journey is becoming increasingly AI-mediated. Consequently, building brand awareness requires developing marketing strategies that are optimized for how AI now guides potential customers to brands that can meet their needs. Boosting machine confidence is one key to optimization for brands that are marketing…

Entrepreneurs who choose to dedicate their entire careers to one industry usually have a few good reasons for specializing instead of diversifying. Some may say there is only one industry or business idea they are truly passionate about. Others may cite the amount of time and effort it takes to be an expert in more…

Modern enterprise value increasingly derives from assets without physical form. What are intangible assets? These non-material holdings include intellectual property, brand recognition, customer relationships, and proprietary processes that generate economic benefits despite lacking tangible substance. Understanding and managing these assets has become central to competitive strategy and valuation. Traditional accounting focused primarily on physical resources…

When a platform processes 400,000 player actions per minute across more than 60 countries, the margin for error shrinks to near zero. SPRIBE, the iGaming software company founded by David Natroshvili in 2018, has spent the better part of six years constructing an infrastructure capable of supporting that volume without compromising the real-time social features…

For decades, brands have relied on surveys, focus groups, and historical data to predict audience response. The process has always involved a degree of guesswork. Even well-funded research could only approximate what might happen once a message reached the real world. Now, a new category, Behavioral Simulation AI, is beginning to change that. A Shift…

While much of today’s artificial intelligence discourse revolves around ever-larger models and unprecedented compute scale, some of the most consequential AI work is happening far from the spotlight in safety-critical systems where reliability, governance, and human trust matter more than novelty. One engineer helping to redefine how AI is responsibly deployed in such environments is…

Mohamed Yousuf, CEO and founder of Smart Workforce AI, has noticed for years how ineffective static scheduling is, especially in today’s modern work. Before, shift-based industries ‌followed the same basic pattern. A manager builds a weekly roster based on employees and current availability. They send it out to the employees and everything seems great Sunday…

When Tim Ray first started out, he was knocking on doors for a 100% commission-based job. It was a grueling initiation to the world of business, but it built the grit and discipline that would come to define his career as a serial entrepreneur. Today, he’s steering Verifast—a Toronto-based powerhouse that’s smashed $10 million in…

These days, every company is adopting new technologies to help its employees become more efficient and productive. Whether it is artificial intelligence, machine learning, or workforce management systems, there are several technologies that can help individuals do their jobs better. However, it is important to remember that technology is only effective when it is used…

For a fast-scaling technology company, culture is often the first thing that erodes under pressure. Growth brings complexity, competing priorities, and new layers of management that can dull what made a workplace meaningful in the first place. What is especially notable about these recognitions is how they are earned. Built In’s awards program is rooted…