Pinterest is a firm that has been showing pretty good results for advertisers. If it is good for advertisers, then it should have value for content creators and those who are looking to earn money as well. For instance, we see that powerful social media platforms such as Facebook, Instagram, and even Snapchat can serve as mediums for individuals to create content, build a following, and monetize somehow.
There are over $600 billion dollars flowing through the advertising industry, and Pinterest, if it plays its cards right, will be able to capture a portion of that. At the current moment Pinterest earns close to $3 billion in revenue. The platform could have much more growth potential.
The reason why more people are interested in Pinterest is the fact that people are typically going there because they are interested in buying at some point. For instance, it has pins on clothes, home decor, and other categories like travel. If Pinterest can continue to show relevant ads, then it can certainly be a strong contender as a platform to have more ad revenue over the following years. If you get less annoying and more relevant ads, they become something that serves your needs interested of something that you have to bear or skip over.
The platform is so compelling that several companies have expressed interest in buying it.
The Benefits of Pinterest for those who want to capture value
Indeed, Pinterest is not as popular as Facebook, but it has its advantages. Pinterest creates a distinctive way for creators of all sizes to market themselves.
Pinterest is excellent for presenting your brand to new potential customers. Here are some ways you can use Pinterest to make your content truly shine in the eyes of the people!
Discovering Your Content
Diversifying where your viewers come from is critical. Your content could suffer a lot if an unexpected change occurs on your main platform.
Pinterest is a great way to expand your horizons and visualize your content and let the algorithm do its magic. As a result, many content creators can find an opportunity to flourish on Pinterest.
There is a sizable user base
One of the main reasons so many creators do not gravitate towards Pinterest is that it is not as well-known as other major social media platforms. But to call it small would be an understatement.
With less competition than many other platforms, you have a massive opportunity to expand.
You could significantly increase your content’s audience if you’re willing to be patient and regularly publish valuable content to your Pinterest page.
Recognize the latest trends
Pinterest is the most popular platform for consumers to share their favorite products, designs, and trends. Maintaining an active presence on Pinterest will keep your content at the front of upcoming trends in your industry.
You can follow industry influencers (of your genre) on the platform to discover emerging trends to stay on top and get in the audience’s good graces.
Pinterest’s Content Has Longer Relevancy
While other marketing channels focus on the most recent content that appears in your feed, Pinterest focuses on quality content relevant to what they searched for (or are interested in).
As a result, they now have rules that will mix the most recent content with older high-quality pins to give Pinterest users the best chance of finding what they are looking for while browsing.
Final Thoughts on Pinterest
You can create an excellent additional traffic source for your content with Pinterest and expose it to new audiences if you’re willing to take a long-term approach and adapt your strategy based on what you learn.