The Technology That Will Grow Any Graduate’s Web Design Business

Experts predict that within the next ten years, 77% of jobs will require technology skills, according to Devex. Therefore, as a new graduate, it makes sense to grow the web design business that you built up from scratch in college and turn it into your lifelong career. Businesses are willing to invest big bucks in their websites following Forbes’ report that 38% of consumers will stop interacting with a website if its design is unattractive. So, now is the time to utilize your knowledge on web hosts and website design and use technology to expand your post-graduate career.

Money apps

70% of college students take out a loan to cover their education, according to CGTN. As a result, the typical college graduate will leave college with $37,000 worth of student debt. So, keeping a close eye on your business finances is essential in ensuring you can manage your student repayments. Refinancing your student loans is wise as it will help to save on interest. Money apps are a great way to keep track of your cash flow as you can use them to set reminders. Therefore, when a customer invoice is due, it will prompt you to contact them with a reminder that they have an invoice outstanding. Similarly, you can set a reminder each month to check that your web hosting fee and student loan payments have gone out to ensure that your business and your finances run like clockwork.

Social media

77% of small business use social media to drive sales, customer service and marketing, according to PR Newswire. Therefore, if you’re not already ensure you get yourself and your business online pronto. Youtube is the most popular social media channel for those fresh out of college, with 94% of 18 to 24 year olds using the service. However, it’s also popular among older age groups as 80% of 30 to 49 year olds use it. Social media channels such as Youtube and other well-known networking sites are the perfect way to grow your web design business. You can use them to showcase your design skills, to connect with potential clients and to promote your business. Best of all, none of it has to cost you a cent.

Heat map analysis

Once you’ve got your foot in the door, heat map technology can be used to prove to your new client that you’re at the top of the web design business and can do more than just make their website look amazing. Heat map technology allows you to track what features users on a website are paying particular interest in. It’s also used to identify why users navigate away from certain pages or abandon a site altogether. This information is invaluable to any business and is vital for customer retention and growing a business. This then allows you to create a unique website tailored to their customers’ specific needs which will undoubtedly prompt sales for your client and, in turn, result in more work for you.

The tech industry is the ultimate career path for any new graduate who has run their own web design business during college. By utilizing technology within your business, including money apps, social media and heat map analytics you future potential will be prosperous.