Home News Quixey Launches Sponsored Apps Program

Quixey Launches Sponsored Apps Program

by Shashank Bhardwaj

How about having a search engine dedicated to apps? Consider this: you want to buy movie tickets for your favorite theater chain. You search with that brand’s name, and instead of having to go to its website, you’re offered a link to download its App, for your platform – Android, iOS, Windows Phone, anything. Next time you want to book tickets, you won’t be searching again, would you?

Sponsored apps

That is the purpose Quixey aims to serve, with the launch of its Sponsored Apps program. The Sponsored Apps program aims to allow apps to target potential users by matching app ads to the relevant search queries. This increases the likelihood of a user clicking and downloading an app.

Today there is an app for almost every single task or job that you may want to pull off. Thousands of apps are added to different OS ecosystems every day. While using an app can make life a lot easier for you, it is also hard for developers to promote their apps in order to gain maximum reach. With the Sponsored Apps program, developers will not only get their apps promoted, but will also be able to tweak their promotion strategies based on data analysis from the search.

The millions of apps already in the ecosystem continue to multiply across platforms, and as they do, the clutter also intensifies. With in-app ad spend poised to reach 7 billion dollars by 2015, Quixey aims to help the developer, the advertiser and the user – traditional in-app advertising models which often display distracting banner ads don’t accomplish that. Successful app discovery tailored to intent is the critical solution. – Richard Gregory, EVP – Revenue, Quixey.

The service is currently in Beta, and there is no word on when it’ll be launched publicly.

Quixey is a search engine for apps located in Mountain View, California. It is the company behind ‘Functional Search’, which provides app search results by that gathering app information from review sites, blogs, social media sites, and other sources. Quixey partners with Microsoft, Sprint, Ask.com and other firms and powers their searches, numbering more than 100 million a month.

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