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Learning Product Management

by Alan Daniel
product management

Jobs are going to change, and as such, it makes sense to understand what these jobs will look like at present. One of these new professions is that of a product manager.

But why is this profession so intriguing? A product manager can interact with a wide variety of roles and directly help to bring compelling products to the marketplace. That is fascinating because it means that you can participate in stupendous projects if you are working with the right company.

But what is the core task of the problem solver? It is to solve issues regularly. The better you are at solving one and moving to the next one, the more likely you are to benefit the operation and those around you. The product manager will look at the slew of potential projects and will make a decision on which one’s to pursue.

That is a huge deal because it will let them allocate resources to projects that could improve countless lives in some form or fashion. They watch over the project from start to finish and will help devise ways to enter the market. 

It requires a wide variety of skills and can be very rewarding.

Let’s learn more about being a product manager.

What Matters to a Product Manager?

The two things that matter to a product manager are customer success and business value.

The first point leads the way and makes a company relevant. The idea here is what is relevant for the customer is what is essential for the company. The product manager must sift through the data, read between the lines, and create a product that matters.

Optimization for customer success and business value is challenging because the manager must consider the constraints and seek to push the business forward while reaching and building an audience. A PM will take charge of the product creation and business management divisions. PM’s must make sure to disseminate information and clarify the end goals for all present groups.

These product managers must be able to set goals and meet them. Time is of the essence in creating products that move a company forward to the next level.

These leaders must be well-versed in making decisions, communicating, and impressing urgency with the right systems to propel action.

 

Product Manager Responsibilities

The PM must understand the objectives and see to it that it is complete. They must take on the initiative, form the deadlines, and manage all teams involved in the process.

Product managers are a critical part of the picture because they are at the intersection of those that create and those that conduct business functions. These leaders must portray the end goal and have a detailed plan to get to the destination.

But what does that mean specifically?

Well, let’s take the example of building a product like Slack. The manager needs to understand the process of feeling customer pains within the collaboration sector.

Everyone realizes that products exist that cater to teams and collaboration, but few will take the initiative to really understand how to make the experience better. Obviously, Slack does a fantastic job of improving the collaboration experience. Otherwise, it wouldn’t go to toe with Microsoft Teams. It came out in 2009 and in a short time frame created a raving audience that continues to grow. Your school team, startup or corporate team might be on Slack as you’re reading this now. as of October 2019, Slack has 12 million daily active users.

Some say it was able to grow so fast because it had more financing than similar startup competitors, but there has to be more to the story. For some reason, Slack is more addictive and engaging than other products in its category. Of course, the more you use Slack for your organizational needs, the better it gets.

Your relationship with the application starts simple and then progresses over time. It is first a communications tool, and then it becomes a way to assign tasks, check progress, and upload files. The more you use it, the better it seems to get.

But what compels people to the product? It might be more emotional over efficiency. For instance, Slack is now a tool used by mission-driven startups and companies of modern corporate culture. The cool crowd uses Slack, if you don’t use it, you’re not inside. It feels like being an Apple user. The brand overlaps with Apple users such as creators, developers, and designers. 

Slack appeals to decision-makers and creators in distinct ways.

It makes working feel fresh in more ways than one; it caters to a psychological element and does a marvelous job.

You can clone Slack, but you will find it hard to attract users.

Think about the product management it takes to initiate Slack’s creation and continue to build it over ten years into a public company. Leaders must work collaborate with creative and programmers to test, execute, and launch.

One must regularly look at the end goals, work with the customer, and prioritize what matters, even as problems occur.

That’s the general idea, look for more in this series over the next few days.

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