White label pay per click (PPC) refers to a service delivery method where the solution is managed and delivered by PPC experts but marketed and sold to the end-client by third-party resellers. As a result, PPC experts’ services are rebranded in the resellers’ name, who then market these white label PPC offerings as their solution.
White label PPC is an extension of the traditional white label delivery model, where products and services are sold by resellers while being marketed as their in house branded solution. This allows the reseller to instill trust in buyers while ensuring quality of work through qualified experts.
For resellers, it is an opportunity to sell quality PPC services at a markup while reducing their operational costs. For PPC experts, it is a way to keep a significant amount of business coming in without having to deal with one-on-one client communication.
What Does PPC Mean?
PPC or pay per click is an online marketing medium that allows you to advertise your solutions to your target audience. As the term suggests, you are typically charged by the ad publisher for each click that is made on your digital advertisement or PPC ad. However, some forms of PPC also charge you for a certain amount of views or a specific level of exposure.
PPC ads are available in the form of text ads, image ads, and even video ads. Depending on the platform you choose for PPC management services, you can easily pick a type of campaign that suits your brand and advertising approach the most. You can also take your pick from a variety of platforms that are known for their popularity among your specific target audience.
What Type of Platforms Are Available for PPC?
A PPC provider can execute these campaigns through search engines, social media platforms, and an array of other third-party websites and apps. The pricing model and advertising methodology may differ between publishers, but the central ideology of generating traffic through paid ads remains intact throughout these participating platforms.
In search engines, PPC management is applied to keyword searches, and your ads appear to people who are initiating search queries related to your website. This allows you or your PPC expert to target an audience that is already searching for solutions that are relevant to your industry.
In social media, PPC can be used to show your ads to potential clients grouped by factors such as their age, location, and interests. This method is different from targeting your audience via keywords. But it still gives you optimal targeting opportunities.
In third-party websites, your ads appear on different blogs and media sites. This lets you target audiences that are yet to complete a purchase on your site, also known as remarketing campaigns. You can even reach out to previously unapproached people who might be interested in the solutions that you have to offer.
Through white label PPC management, you or your agency could offer these services to your clients without going through rigorous training approaches. This helps you advance with a compelling digital offering that is easier to sell and manageable to retain.
What is White Label PPC?
White label PPC is an offering by PPC experts who offer their services to a third-party seller. These PPC experts take no credit for their work or require identification of their recognition from the end-client. Instead, they work their magic behind the scenes while letting you enjoy the limelight.
White label PPC is available in various approaches, with the most popular one being pay per click for search engines. PPC for social media also ranks high in popularity while publishing ads on niche sites trails just a little behind. Through this collection of options, white label PPC services provide you with a service that is fit for clients from their own target audience.
This is one of the many reasons why white label PPC has emerged as a sought after solution by many resellers of digital solutions. From web designers to software developers, anyone can now offer end-clients the chance to benefit from a PPC agency under their banner, even if PPC isn’t performed by them in the first place.
Is AdWords a type of PPC?
The short answer: Google AdWords was a PPC service provider that operated under that name until 2018. The long answer: The solution has since been rebranded as Google Ads, which encompasses a wide selection of PPC mechanisms under a single platform.
While Google AdWords mainly focused on executing PPC results through search engines, Google Ads now goes a step further and allows you to run paid ads on search engines, YouTube, as well as many other websites and apps. This makes it a more holistic solution that appeals to a broader range of audiences.
Google Ads is so prominent in PPC reseller programs that it is sometimes considered a synonym for PPC. But even at being as vast as it is, Google Ads is only a section of PPC that covers Google or Alphabet’s services. This means that if you want to run ads on Facebook, LinkedIn, or Bing Ads, you need an expert that goes beyond their skill set in Google Ads.
With that being said, it is essential to find a vendor who has exceptional expertise over Google Ads and its PPC service. This makes sure that you can benefit from various technical solutions that can optimize a PPC campaign for the utmost gain.
Is PPC Related to SEO?
While PPC is integrated in web search, it takes a different form than search engine optimization (SEO). In SEO, your prominence on search engine results pages (SERPs) is dependent on organic rankings that are decided by complex algorithms and months of digital networking efforts. On the other hand, PPC helps you immediately nab top results in the form of ad placements, as long as you are willing to foot the bill.
That is why, one of PPC’s most popular usage comes through search engine ads such as Google Ads (formerly Google AdWords). By turning to this method, you can jump past SEO services and directly secure your place on top of the SERPs through paid ads. These paid advertisements show up as sponsored posts, but they still remain highly visible to your audience and garner their attention through engaging offers.
How is PPC Similar to SEO?
In both SEO and PPC for search engines, whenever someone initiates a web search, the search engine returns the most relevant match based on their respective keywords. But the similarities between these digital marketing mechanisms end there.
When your PPC ads trigger against relevant keywords, you need to pay for their placement on a per-click basis. But this mechanism also allows your keywords to be displayed on top positions on search results without investing months of SEO services into your site. This helps you gain more prominence and increases your chances to get more traffic – all without waiting for months to see any results through your advertising efforts.
Conversely, SEO doesn’t directly cost you for any clicks or traffic. With that being said, this unpaid or organic placement on search engine results is influenced by algorithms that require various marketing efforts from your end. From creating lucrative content to publishing your website’s information on other platforms, you have to invest in an array of digital activities to gain more prominence on search results. This can indirectly cost you a fortune, especially when your website is based in a competitive industry.
Since PPC services don’t require you to be worried about algorithms, it is a faster yet robust way to boost your presence over search engines. But as mentioned above, search engines are not the only method that allows you to benefit from PPC. You can also look into social media, video platforms, and third-party media sites to reap the rewards of PPC. This turns PPC into a more widespread marketing phenomenon than SEO.
If your marketing agency only offers search engine optimization but needs to generate quick results to retain your clients, you can pitch them PPC services to run alongside SEO. By joining hands with PPC agency partners, you can make sure that you are able to deliver both short-term and long-term goals for your clients’ brand awareness. Whether your clients’ goal is to generate leads or see tangible results in traffic, PPC can help them obtain their goals quite effectively.
How Does PPC Work in Social Media?
PPC services work in social media by looking into defining factors in your target audience. Instead of waiting for the audience to initiate a search, this mode actively shows your ads to specific demographics. This allows you to reach a wider audience, but the cost calculation largely depends upon audience views instead of total clicks.
PPC in social media can occur in a number of ways. You can easily promote your text posts, image posts, and video posts to show them to certain segments of your audience. You can also run short-term and long-term campaigns that suit your budget and advertising needs alike.
Popular social media platforms that run these campaigns include but are not limited to Facebook, Twitter, and LinkedIn. You can also look into other platforms such as YouTube and Pinterest that don’t fall under the typical idea of a social media outlet.
What is a Good PPC?
A good PPC services solution usually incorporates a variety of offerings within it. This element makes Google Ads a standout provider in this sector. This is mostly due to its outreach on the world’s most popular search engine (Google Search), the world’s most popular video-sharing website (YouTube), a slew of media sites, and a wide variety of apps.
With that being said, Google Ads is not the only beneficial solution in the market. LinkedIn stands out as one of the most effective PPC tools in the market through its outreach to people with strong purchasing power. This is because the website can connect ad programs with decision-makers and thought leaders, which isn’t something that can be said for many other platforms.
It is also important to note that sites with a mass outreach are also irreplaceable in their offered benefits. Take Facebook and Twitter, for instance. No matter the type of ads you are running on these sites as PPC platforms, you are bound to find someone who is interested in your solutions. As long as your ads comply with these websites’ guidelines, you can put your worries at bay and continue running your campaigns to maximum advantage.
By partnering with a PPC agency, you can help your clients unlock many opportunities through these platforms. This also enhances their trust in your business and lets you establish your hold in digital advertising services within your local area.
What is CPC and Why Does It Matter?
When it comes to running a PPC campaign, the cost per click (CPC) is one of the most crucial factors determining your advertising plan’s form. As the term outlines, CPC refers to the cost you need to pay when anyone clicks on your ads. For instance, if your ads have a high CPC, you are bound to receive fewer clicks within a certain amount of money as compared to a website with a low CPC rate.
Certain factors may allow you to benefit from a lower CPC than what you may see without any tweaks. For instance, getting a high Quality Score on Google Ads can help you lower your initial CPC. You can benefit from an increased Quality Score by making your landing page more useful, creating engaging copy to have more people click on your ads, and optimizing your ads’ relevance to your target keywords. These factors can help Google determine whether your site is a credible entity and if it should benefit from easier treatment, such as lower ad costs in the form of reduced CPC.
However, CPC is not determined solely by your actions. Instead, your industry is highly influenced and the level of competition you face in your category. While you cannot dramatically lower your CPC, it is vital to learn the current figures of this factor while managing a PPC campaign. This quick survey lets you outline a spending budget and estimate the number of visitors you can derive through your PPC campaign.
Knowing about the CPC also helps you resell marketing services more efficiently to your clients and allows you to pitch beneficial PPC management services that drive incredible results.
What is CTR and How Does It Work?
The click-through rate (CTR) refers to the ratio of people witnessing your ad and the individuals who actively clicked on it afterward. This allows you to see if your ad struck a chord with your target audience or needs to be optimized further for ideal engagement.
The CTR is one of the most critical aspects of managing a regular or white label PPC campaign. If the CTR rate is lower than average, it means that your ads are unable to grasp the level of attention you want. If your CTR rate is high, it often means that you are on the right path to generating your desired traffic.
The CTR is not the primary aspect to determine the success of a PPC campaign. Other factors such as conversion rate play a big part in these programs. But the CTR still plays a part in helping you know if your advertising efforts are being rewarded or if they need further improvements.
Keeping this information in mind allows you to learn critical details about running, managing, and benefiting from PPC services despite not being a PPC provider yourself.