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Creating a Sustainable Business in Times of Difficulty

by Alan Daniel
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It can be an uphill task building a business in times of difficulty. Unluckily, there’s no playbook or set of rules to uphold to ride out of the storm for entrepreneurs. However, there are strategies that businesses can uphold to sail through in times of hardship.

These strategies certainly matter to you in the present times and in the future as well as it looks like uncertainty seems to be a key term right now.

Here’s how to create a business in difficult times.

Assess Your Finances

The first step is to look at your finances and find out where you are right now. This helps you know what you are capable of doing. For instance, you would look at your current personal expenses and find out how much immediate income you need to sustain your current expenses, including getting a loan for a business vehicle and the debt that you owe to various institutions.

If you have significant portion of debts and expenses, you will want to ensure that you can meet those monthly payments to have a decent level of stability. At the same time you are doing this to make sure that you do not take a hit to your credit score and will not have to file bankruptcy in the event of being overstretched.

This is very first step today as more individuals find themselves with a good portion of expenses and debt from schools, to medical expenses and more that can affect various parts of their lives. As such, it is a critical part of your decision making process.

Remember that difficult times mean that you must buckle down, pull yourself up by the bootstraps, move cautiously and build for a better tomorrow. You would want to take risks but not significant risks that could devastate your finances. For instance, taking out loans to buy bitcoin would not be the best strategy for many.

Have a Backup Plan

Studies have revealed that businesses are most likely to sail through challenging moments by embracing proper back up plans for any entrepreneurial move they take. Plans won’t always work as you want them to.  Having a backup plan could save you a great deal particularly if you are a startup.

The backup plan is not there to make you feel comfortable as you start a business, rather it is there to act as a continuity plan so that you can ensure to stay solvent and continue to operate in other ventures.

Experts will suggest to play your cards right to where you do not find yourself knocked out of the game for a while.

Focus On What Matters

Hard work is a crucial cue that will help you build the business when storms come. However, focusing on your business and daily routine will help you deal with every detail of the business, identify loopholes and seek solutions that will help you overcome the entrepreneurial hardships. It is crucial to remember that you should focus on a business that is in demand at the present moment and will continue to grow over time. This helps you to secure a footing now while also having the ability to grow your business over the future.

 

Inventory Your Stuff

You must know the areas of the business that consume the most funds. One of the greatest costs every business will grapple with in times of hardship is the payroll. What if you initiated a thorough review of your employees both in normal circumstances and times of hardship? Focus on enhancing the efficiency of the business rather than the number of staff.

 

Have Access to Cash to Create A Sustainable Business

Ensure that you have a fiscal shoulder you can lean on when the business starts going through the times of hardship. It wouldn’t be a mistake to approach your bank for a loan, your savings, borrowing from family members or liquidating or borrowing against your stock holdings.

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