For the first time in almost 20 years, Internet major Yahoo will be getting itself a new logo. We don’t know what it is yet, but we know the old logo will make way for the new one within a month.
30 Days of Change
As part of its “30 days of Change” campaign, Yahoo will be displaying a new logo for itself every single day for the next 30 days. At the end of this campaign, the company will reveal its final, new logo.
The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences. To get everyone warmed up, we are kicking off 30 days of change. Beginning now, we will display a variation of the logo on our homepage and throughout our network in the U.S. for the next month. It’s our way of having some fun while honoring the legacy of our present logo. – Kathy Savitt, Chief Marketing Officer
The exclamation mark in the old logo is expected to stay and carry over to the new logo as well. Other elements that will be retained are the purple color and the distinctive yodel. We should see it in its new avatar on September 5th.
Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too. – Kathy Savitt
The Marissa Mayer Effect
Under new CEO Marissa Mayer, the company has been on a different trajectory altogether. Yahoo has acquired almost 20 other firms – including Tumblr – and redesigned many of its services – such as email, Flickr, and its homepage. Under Mayer, Yahoo’s stock has risen almost 80% from $15 to $27.
The new logo is part of Yahoo’s strategy of diversifying and exploring new products and services – which include increased focus on mobile devices, personalized content, and social media.
We’ve been talking about changing the logo since September. The timing is right. It will reflect our brand, which is entertaining, fun, engaging, delightful, playful.
Here’s a video showcasing Yahoo’s 30 days of change, giving us a preview of all the logos they might be unveiling until the final one next month.