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Why Unmarried Couples are a Great Target Market

Marketing your goods and services to a customer base is the underlying principle behind any business. No matter what you are selling, whether it is a product or a service, you are reliant on finding people willing to invest and buy. Honing in on the right target audience requires specialized marketing and attention to detail when it comes to your message and approach. Many businesses today overlook one target market that is ideal for new and established businesses alike: unmarried couples in the country today. This distinct group is great for many businesses to focus on for several reasons.

Distinctions of Unmarried Couples

More people today than ever before are putting off getting married in favor of living together for a period of time before making things official. The average couple in the country today dates for around five years before taking the step to get married. This means they are a very separate and unique target group from others their same age who are already married. This is a great group for target marketing because couples generally have more money to spend, are not as tied down with their finances, and are more independent and freer with their spending. This makes them ideal for businesses of all marks to tap into and take advantage of. Crafting marketing messages, sales, and offerings that are tailored for unmarried couples can help businesses gain new customers and increase profits.

Financial Considerations

One-third of Americans have poor credit, which is a reason why many people are opting to go for longer periods before getting married. It is more advantageous to have two average credit scores individually than to possibly have them both stay the same or get worse by combining them with a spouse’s credit score. Target marketing for unmarried couples should also take credit scores into account and consider the impact this aspect of finances has on how these unique couples save and spend their money. This information can open doors to new options for business marketing and allow for new services that cater to these unique individuals. With a better understanding of the financial health and status of this target audience, marketers can craft advertisements that resonate with this group.

Target Marketing for Stability

Another piece to focus on in regard to unmarried couples is the stability and long-term goals of this sort of relationship. Couples who had a minimum of three years dating each other before their engagement were 39% less likely to get divorced than couples who had less than a year together before tying the knot. Stability, as well as flexibility, is important for these couples and that can affect how they see certain businesses and products in advertising. Embracing target marketing within this niche market can help draw in more couples and increase the return on marketing investments. No matter what is being offered, unmarried couples can provide a great target market for businesses of all sizes.

This niche market presents a unique opportunity for target marketing campaigns to draw in new customers and keep them coming back for more. This group is ideal for many businesses who are looking for a way to increase their marketing reach and drum up some new business. With these tips in mind, you can start developing new ways to develop relationships with twice as many customers.

Marketing your goods and services to a customer base is the underlying principle behind any business. No matter what you are selling, whether it is a product or a service, you are reliant on finding people willing to invest and buy. Honing in on the right target audience requires specialized marketing and attention to detail when it comes to your message and approach. Many businesses today overlook one target market that is ideal for new and established businesses alike: unmarried couples in the country today. This distinct group is great for many businesses to focus on for several reasons.

Distinctions of Unmarried Couples

More people today than ever before are putting off getting married in favor of living together for a period of time before making things official. The average couple in the country today dates for around five years before taking the step to get married. This means they are a very separate and unique target group from others their same age who are already married. This is a great group for target marketing because couples generally have more money to spend, are not as tied down with their finances, and are more independent and freer with their spending. This makes them ideal for businesses of all marks to tap into and take advantage of. Crafting marketing messages, sales, and offerings that are tailored for unmarried couples can help businesses gain new customers and increase profits.

Financial Considerations

One-third of Americans have poor credit, which is a reason why many people are opting to go for longer periods before getting married. It is more advantageous to have two average credit scores individually than to possibly have them both stay the same or get worse by combining them with a spouse’s credit score. Target marketing for unmarried couples should also take credit scores into account and consider the impact this aspect of finances has on how these unique couples save and spend their money. This information can open doors to new options for business marketing and allow for new services that cater to these unique individuals. With a better understanding of the financial health and status of this target audience, marketers can craft advertisements that resonate with this group.

Target Marketing for Stability

Another piece to focus on in regard to unmarried couples is the stability and long-term goals of this sort of relationship. Couples who had a minimum of three years dating each other before their engagement were 39% less likely to get divorced than couples who had less than a year together before tying the knot. Stability, as well as flexibility, is important for these couples and that can affect how they see certain businesses and products in advertising. Embracing target marketing within this niche market can help draw in more couples and increase the return on marketing investments. No matter what is being offered, unmarried couples can provide a great target market for businesses of all sizes.

This niche market presents a unique opportunity for target marketing campaigns to draw in new customers and keep them coming back for more. This group is ideal for many businesses who are looking for a way to increase their marketing reach and drum up some new business. With these tips in mind, you can start developing new ways to develop relationships with twice as many customers.

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