Analysing the iphone 5c/5s launch – fall 2013

Analysing the iPhone 5C/5S Launch – Fall 2013

So that’s another high-profile technology conference concluded, and another that resembled a political rally the night before the polls open. Huge promises, slick slideshows, and even a celebrity endorsement – in this case a performance from Elvis Costello. But as I sat watching the news unfold at Apple’s September conference, none of my focus was…