A website is a powerful doorway into the world of information or products you want to implore people to explore. It is a powerful tool that works as your never-too-tired 24/7 online salesperson. The right website can be a centerpiece to your marketing endeavors, but only if it provides a certain user experience. Trends in web design change with each passing year. It isn’t uncommon for a once-thriving site to suddenly feel outdated or old. While a redesign may be in the cards, not everyone has the budget to invest in such an overhaul. Do you need to improve your website’s user experience? Let these 5 tips get you started.
Improving Your Website’s User Experience
When improving your website’s user experience, you’re going to need to be a bit of a mind-reader. That means anticipating problems that any individual user might have when using your site. Since your website is the core of your digital footprint, it is necessary to have a website that is seamless and problem-free.
1. Utilize White Space The Right Way
You might see white space on your web-site as underutilized real estate. After all, shouldn’t every white space be filled with advertising or other services? Well, that’s where clients and user experience design services often butt-heads.
Believe-it-or-not, white space is essential to a user-friendly design. It is not a waste of space. Rather, white space makes your content more legible. This allows users to focus on the elements of the site that surround the text. Studies suggest that white space around text and titles can increase user attention by 20%.
2. Increase Your Page Speed
Ever felt frustrated by a slow lagging website? Who hasn’t? It is one of the most frustrating experiences a web user can encounter. Users expect pages to load quickly and for content to appear in the blink of an eye. If a page loads too slow, the user will bounce. It is absolutely imperative that you optimize your page load speed to under 5 seconds. In fact, studies suggest that an extra five seconds of page load time will increase your website’s overall bounce rate by 20%. No thanks!
3. Utilize Calls To Action
Psychologically speaking, users are trained to follow visual cues in order to decide which content is important to them. That’s why a call to action is important on every website. Calls to actions are marked by an action word that allows site users to easily navigate the site and find what they need in the location they expect to find it in. When creating site buttons or hiring user experience design services, think about color choices and the psychology behind each color. Various colors can increase clicks in the checkout area or evoke different messages. Think about what message you need to send and go from there.
4. Utilize Bullet points for Key Information
No matter how nice a website is, a user will still scan for the information they seek. Bullet points allow users to quickly scan a site for the information they want. Whether its key features of a product/service or ways to solve a problem, they want the information they want in a relatively quick manner. Strive to block up large pieces of text with bullet point lists or other helpful information.
5. Use Images To Your Advantage
People are visual creatures. More than that, they are smart and adept at judging websites before they invest too much of their precious time. When a user first comes to your site, they will immediately judge you for your photos. Odds are, they can pick out a generic stock photo from a mile away. Using stock photography may be necessary at times, but opt to go with unique photos as often as possible. Studies suggest that overusing stock photography can decrease trust and make your site appear generic or lacking authenticity. That opinion will carry over to your business at large.
No website is a lost cause entirely. Simply view your site from the eyes of your users. Strive to make a site that is fast, attractive, authentic, and easy. If you’re not sure what to do or where to start, consult a professional user experience design service and let them get to work for you!