There are a lot of things that go into making a website really make an impact, but two of the biggest elements that should be implemented well are search engine optimisation (SEO) and user experience (UX). Understanding SEO and UX best practice can be a bit complex as there are quite a few things to consider, but a few simple pointers can help a great deal in helping even newbies come to terms with the ins and outs of SEO and UX. To give you a head start, in this article we provide some basic information related to both UX and SEO to get you up to speed with the basics.
Unifying search engine optimization and user experience
If you’ve only heard about SEO services in Melbourne as being the only value proposition for your website, you’re missing out of a lot of opportunities that UX can provide as well. This is because without UX, implemented SEO can become very obvious (often to the point where it can be off-putting for a user). Successful websites not only float about the top rankings in Google, but also function well enough to reach, attract and convert audiences in the short and long-term. Although you might think that SEO professionals have to begin learning UX from scratch, this is not the case at all – UX best practice simple relies on a few approaches that are simple. After all, all you will be doing is making sure that any visitors to your website have a pleasant experience, and doing so isn’t too difficult at all. This is because there is only so much than search engines can learn from user behaviour – bounce rate could be due to poor content, the wrong content altogether, or a bad user experience, and a search engine will then rank you appropriately.
Some UX best practice tips you can use to help complement SEO
Understanding the language of your audience is highly valuable, as it allows you to better connect with them and let them know that you are trustworthy. This is even more important when a user is scrolling through search results, as if they read your meta description and title tag and instantly relate, there’s a much better chance they’ll choose you over the competition. When a user arrives at your website, they want what they came for quickly – they don’t want to spend a long time looking for it, so with this in mind they’ll be quick to leave if they don’t see it immediately. With this in mind, providing information quickly in a highly digestible way will ensure they won’t leave in a hurry. Once they know that your website is the right one for them, you can provide supplementary information elsewhere. With this in mind, making sure that your header tags are immediately obvious and clear will help them stay for the few seconds it will take to read the follow-up information.
Help your audience enjoy you more
The splintering of audiences and businesses can sometimes be traced back to a miscommunication, whether it be in search results, a website or ad copy, and with a little bit of care and attention, this doesn’t have to be the case. Ensuring you utilise UX best practice alongside any SEO you’re implementing is the key to not only attracting users, but keeping them for the foreseeable future.