The Best Thing You Can Do For Your Business
No matter how big, small, old school, or cutting-edge your business is, email campaigns are probably still the bread and butter of your marketing strategy. After all, sending beautiful, personalized emails has never been easier, and it’s a great way to nudge undecided customers towards conversion. The problem? Everybody else is sending your customers emails, too.
Use Gmail to make sure your company’s messages stand out from the crowd by:
● Personalizing the subject line and body of you emails
● Set up a custom domain for your business
● Take advantages of Gmail features like labels
The first– and arguably biggest– hurdle of email marketing is getting recipients to open your emails in the first place. When your message is sitting in their inbox, the only tool you have to grab your audience’s attention is the subject line. That means you only have a few words– maybe 10, tops– to convince them that your message is worth reading. No pressure, right?
The good news is getting people’s attention might be easier than you think. Research shows time and time again that personalized emails– that is, emails that use the recipient’s name or reference a product/service they were looking at on your sign– outperform non-personalized emails by a wide margin. In fact, a recent study found that emails with personalized subject lines are opened 26% more often than their boring, unpersonalized counterparts.
Even better news? There are tons of services out there that make personalizing messages with gmail a breeze, so there’s no reason for you to miss out on this opportunity to see your email open rates skyrocket.
Customize Your Domain
Imagine you reach out to a company with a question, comment, or complaint. Your message makes it all the way up the food chain to the CEO, and when he or she responds, the email is from a Hotmail account. What would you think? Does this company come across as organized and professional? Probably not!
Because Google has a finger in every business and tech-related pie, preventing your company from suffering this fate is easy with Gmail. Using Google Domains and G Suite, you can create a custom domain (that is, something like firstname.lastname@example.org), add and manage email aliases, and keep track of all of your emails from one inbox.
Plus, G Suite also provides you with professional tools like shared business calendars, video conferencing, and and 24/7 support in case something goes wrong. That’s a pretty suite deal, if you ask us.
Get Organized with Labels
We’ve all seen it: you walk over to a co-worker’s desk to ask a question, and when they minimize whatever they’re working on and turn their attention to you, you see it. Their desktop. It’s filled edge to edge with files– Word Documents, PowerPoints, PDFs, and who knows what else– all in one place. You wonder how they can possibly find things in that mess of tangled text and overlapping icons. It can’t possibly be a very efficient way to keep track of things.
Unfortunately, inboxes can get similarly bogged down if you aren’t careful. Much the way that adding a few folders can clean up a messy desktop in no time, using Gmail’s label feature will keep your inbox nice and organized. Gmail allows you to add filters to automatically label incoming messages, assign labels to outgoing messages, manage which emails show up on your mobile devices, and more.
Virtually every company uses email as a key component in their marketing strategy, but not all campaigns are created equal. Using Gmail to take advantage of these features, you will be able to quickly and easily create and send emails that truly stand out in your recipients’ inboxes.