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6 Ways To Boost Your Business’s Social Media Following

by Kevin Bellah

In this day and age, we all know how important a social media following is. If your brand doesn’t have social, does it even exist? It allows you to connect directly with your audience, build engagement with your businesses and within some platforms, make e-commerce sales.  

So, now the fundamentals are out of the way, we can focus on how you can boost your following. 

1. Work towards a goal 

It’s hard to work tirelessly without anything to measure your success against. So, to keep momentum and motivation, set some social media goals. This means you can put things into practice to boost your following as you have a goal to work towards. It can be incredibly helpful, and it gives you something to celebrate when you do reach it. 

2. Get to know your audience 

When you know your audience well, creating content to interest them will be easier than ever. So, you can employ the professionals to undergo audience investigation to give you a report on your customers. Alternatively, you can do your own research. Social media sites include their own insight tools which will help you gather data. 

3. Create relevant content 

So, your audience likes watches. Can you create anything that will entice them? That could be something for social specifically, or you could post longer-form content on your website and link it to a social post. That way, customers will follow the link and end up on your site, which they may then explore if they like the look of it. For example, you could create an article titled ‘Top watches under $8,000’ on your site. Then, you can promote it on your Instagram and Facebook accounts to get attention, and you can see the boost to visits to your site, too. 

4. Be consistent 

This means being consistent with your tone, your visual identity and even your posting schedule. By making sure you’re consistent across social media accounts and in tone, your audience will have more trust in your brand and feel like they understand you better. And as a result, it will make them more likely to engage with your business and recommend you to their friends, therefore boosting your social media following. 

5. Engage with influencers 

Make sure you know the relevant influencers in your market so you can interact with them and even employe them to help you boost your business. By knowing the right influencers, you can encourage them to engage with your social media accounts and tempt their followers to also follow you. 

6. Engage with your followers 

This is the beauty of social media – you can connect directly with your audience! Sometimes the best way to boost your following is to go back to basics: communication. Remember that you can react to posts, reply to messages and comments, and answer any questions your audience might have. If your comments are funny enough, you might even go viral! 

Hopefully, you’ve learnt a tip or two about how to boost your social media presence. 

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