WordPress was released back in 2003, and today, it powers 34% of the World Wide Web (WWW). There are many reasons that it continues to dominate, and one of the most important is that it is one of the best CMS (Content Management Systems) for SEO (Search Engine Optimization).
WordPress Provides a Great User Experience
WordPress comes with a number of different themes and plugins to make your website very user friendly and organized. Users consistently say that they enjoy the experience on a WordPress site, which means that you have a lower bounce rate. Google rewards websites that make user experiences a priority, so you will have a higher SEO ranking.
WordPress Makes Content Creation Easy
The content is important to SEO, and it needs to be high quality to rank high. WordPress is set up to make it easy because it was originally a blogging platform. In addition, the title and the heading tags let Google know about the content, and WordPress sets it up for you so that you do not need to write out the HTML tags.
WordPress Makes it Easy to Optimize Your Images
It is important to have images on your WordPress site, but you need to be thoughtful about placement and size. Large files will slow down your page loading speed, so it is important to resize your images accordingly. You can also use a plugin that creates alternative text for your images. When you do this, you can use keywords as image descriptions. This allows your images to improve your SEO ranking as well.
WordPress Plugins Help with Page Loading Speed
Page loading speeds are so important, and WordPress has great plugins to help ensure that your pages load quickly. For example, you can use ShortPixel Image Optimizer to compress your PDF documents and past images. This will speed up your site’s loading time. They have other plugins that help with this as well. WPOptimize caches your website, compresses your images, and clears your database, which allows your site to load faster.
WordPress Makes Social Media Integration Simple
Social media is an important tool for marketing today, and WordPress makes it super easy. You can create custom social media buttons so that people are able to share your content easily, and WordPress allows you to create automatic social media campaigns.
WordPress Has Plugins That Are Designed for SEO
There are a number of different SEO Plugins that are offered by WordPress, including the following:
- Yoast SEO: helps to optimize content with focus keyword and provides SEO title and meta description template
- Google Analytics: gives you a lot of good information on how your page is performing
- Google XML: structures your site so it is easy to understand
Why You Need the Right WordPress Hosting Service
When you build a WordPress site, it is important that you have the right WordPress Hosting service. Having the best company will improve your SEO ranking, and you will get more visitors to your site. The better providers have faster speeds and will make sure that your site isn’t adversely affected by heavy traffic. In addition, you want to have a provider that has good support, automatic updates, excellent uptime, and one-click WordPress install, among other things.
WordPress was started in 2003 as a blogging platform, and it has grown to power one-third of all web pages worldwide. It is extremely user friendly, and it is easy to use because it comes with built-in plugins and themes. Because Google rewards these qualities with higher search rankings, so you can benefit from WordPress hosting.