Why Live Shopping is the Next Big Trend in E-commerce
Live shopping is a new form of e-commerce that involves streaming live videos of products being demonstrated or showcased in real-time, and allowing viewers to purchase those products directly from the video. It’s like watching a TV shopping channel but with real products and engaging hosts.
Why you should start live shopping today
So why is live shopping the next big trend in e-commerce? Here are some reasons:
Higher sales
Live shopping has been shown to generate higher sales than traditional e-commerce. According to Retail Dive, live shopping is expected to be a $31 billion market in the U.S. by the end of 2023. This is due to the fact that live shopping allows consumers to see products in action, which builds trust and confidence in the product. People are then way more ready to purchase the product which is why live selling is powerful.
Increased viewer engagement
Live shopping is an interactive experience that encourages viewer engagement. Viewers can ask questions and receive immediate answers, which makes them feel more connected to the brand and the product. This engagement also leads to higher conversion rates, as viewers are more likely to make a purchase if they feel like they have a relationship with the brand.
The algorithm on social media platforms will also help push the content out to even more people. When customers are commenting to buy or are asking questions their friends and followers will be able to see that, giving the live shows even more viewers.
Unique content
Live shopping offers a unique form of content that can’t be replicated with traditional e-commerce. It allows brands to showcase their products in a creative and entertaining way, which can help them stand out from their competitors. This uniqueness can also help increase brand awareness and brand loyalty.
And the best part about live shopping is that you can do it exactly how you want to. It’s a unique way of selling products and you can make it even more unique with games, competitions, and quizzes. There are no limits.
You can even use the livestream in your social media posts or other marketing channels after the live show is done. Remember to also promote your events before starting. You can use one of the best AI voice generators and combine it with a small clip to create something unique. Or you can post a video or a picture of the hosts getting ready to go live.
Fun factor
Live shopping is fun! It’s like watching a live event where anything can happen. This sense of excitement and unpredictability can help keep viewers engaged and interested in the product.
But it’s not only fun for the viewers to watch. It’s also a way more entertaining way of selling products compared to any other methods. The hosts are usually having a blast while doing it because you can see a lot of engagement from happy customers. This makes not only customers want to come back but also the hosts. And if you don’t have a natural-born host in your company, use influencers! There are plenty of ways to do it.
What platform should you use?
ELISA is a great example of a live shopping platform. It allows brands to easily create and manage live shopping events and provides viewers with an intuitive shopping experience. ELISA offers a variety of features, such as real-time sales analytics, multi-channel streaming, and automated messaging.
But live shopping is more than just a platform or a tool – it’s a transformative way of shopping. It allows consumers to have a more immersive and personalized shopping experience, which can help build brand loyalty and trust. Live shopping is also changing the way brands think about their products, as they are now creating products specifically for live shopping events.
How to become a live shopping expert?
Do you want to increase sales for your business? Well, becoming a live shopping expert can make a big difference in turnover. But exactly how do you master something that is so new?
You do the same thing as if you wanted to become the best in selling on Amazon. You look for the best Amazon FBA courses! There is plenty of information about live shopping that can help you. And if that isn’t enough, you can always call a live shopping agency or talk with like-minded people for advice.
It’s also a good idea to just get started. Learning by doing really takes you a long way. So if you just start live streaming and selling products through your live feed, you will naturally become better and better at it. Be energetic and engaging, and remember to answer your customer’s questions and you will be fine.
Wrapping up
In conclusion, you start working on your e-commerce strategy toward live shopping. It offers higher sales, increased viewer engagement, and brand-loyal customers. There are many ways you can take part in live shopping. Finding the right platform and starting to do live shopping is the best way to learn and really become a master at this. If you don’t, your competitors might, and they will surely see a difference in turnover.