PRIMAL Soles, a pioneering company based in the Netherlands, is making strides in sustainability with the creation of the first recyclable shoe insoles ever created. Made from Mediterranean cork and anti-bacterial foam, the insole represents a breakthrough for the environment.
In 2021, David Even founded the company to introduce an innovative alternative to the insoles used by the footwear industry – one that is sustainable and can be recycled and reused to lower the amount of non-recyclable landfill waste generated.
According to Even, sustainability lies at the foundation of their corporate structure; however, they also sought to ensure that the insoles they created were comfortable beyond measure.
Maximum, Natural Comfort
An expert team designed an insole assortment with sustainability and the utmost comfort in mind. These well-cushioned and supportive soles are breathable, pliable, and resilient.
This startup reveals that its natural cork products are harvested from numerous family farms in Portugal and further processed by Amorim Cork Composites – the world’s biggest and most sustainable cork supplier.
The Mediterranean region has relied on cork harvesting for centuries; it is a vital and remarkably renewable resource. Cork harvesting is an inherently sustainable practice that does not harm the tree. Conversely, it enhances the tree’s ability to absorb CO2 out of the atmosphere as the bark grows stronger after every harvest.
Not only does PRIMAL Soles source from sustainable materials, but they also strive to eliminate waste by creating a closed-loop system that takes back their insoles to be recycled and reused in the production process.
“We take full responsibility for the entire product life-cycle,” says Even. “No other companies in our industry do what we do. We want to set a precedent for our industry, not just for all producers worldwide: take responsibility for what you produce.”
About PRIMAL Soles
PRIMAL Soles motivate people to stay in motion, discover the world, and evolve like young explorers. Moreover, the company works hard to build a more aware environment where customers and manufacturers take responsibility for the item’s whole life cycle instead of its immediate duration.