More and more people are starting to appreciate comic book conventions, and this means that, with proper planning, you can get an amazing turnout for yours. This may be a relatively new kind of event in a number of places, so traditional methods of advertising may not quite work for it. That said, have a look below to see some of the ways in which you can effectively advertise a comic book convention in Kansas City and get an amazing reception from everyone, including the geeks you know!
Advertise the Facilities Offered
The first thing that you need to do is to advertise the facilities that are going to be available at the event. This can make it easier for people planning on attending because they’ll know just how to prepare themselves. When people know what to expect, you can be sure that it will be more attractive for them to attend the event and know how long they’re going to stay. One of the most important things for you to include is something like porta porties, whose presence you can find a fun way to put across. If your event will be in Kansas City, which is known for its massive population that currently sits at more than 154,000, this may be an especially important point. That’s because people will be comfortable when they know they can easily access clean and comfortable facilities, regardless of how many people are at the event.
Make Clear and Professional Signs
Something that may stand out for the geeks interested in your event is clear and professional signs. Keep in mind that 54% of consumers in the United States failed to find a business as a result of the sign being unclear or too small. This should show you how important it is to leverage the help of a professional sign company to help you come up with clear and professional signs to advertise the convention. This is a single action that could make a massive difference to the number of people you reach, so it’s one of the most important things to think about!
Next, don’t forget to advertise your comic convention in Kansas City online. Let’s be honest, is there a single geek you know who isn’t chronically online, or something close to it? The answer to this is probably a resounding no, so it’s a good idea to find the right digital marketing team to partner up with for your advertising needs. If you intend to place banners or other advertisement types on a website, make sure that the website is of good quality and worth the investment. This is based on the fact that 50% of consumers believe website design to be crucial to the overall brand of a business! That said, if you open a website specifically for the event, make sure that it’s fast, appealing, and easy to navigate.
Take Advantage of Nostalgia
Last but not least, if you can hack it, take advantage of nostalgia. Most die-hard fans of comic conventions are going to be nostalgic over one thing or another that they used to interact with in years now gone. This is why you can hit a sweet spot if you can find an inspiration to strike the familiar chords in the fan’s hearts. This can be put across in the form of merchandise, decor, or even famous catchphrases.
These are some of the things that you need to think about when advertising an outdoor comic book convention in Kansas City. They can help you reach more people and make an impression on them. This way, your advertising dollars will be put to great use!