Let’s face it: many of us only watch the Super Bowl for the commercials. If you’re like me, you just skipped the big game altogether and watched the ads online the next day. Super Bowl commercials are a step-up from the everyday advertisement. The exorbitant cost of airtime and massive audience creates an unofficial competition for the best and most creative ads. I put together a list of the most artful, touching, hilarious, and generally entertaining ads of the night. Without further ado and in no particular order, here are the best commercials from the 2014 Super Bowl.
Colbert Wonderful Pistachios
The brilliant Stephen Colbert makes a living off hilariously mocking parts of American culture, and he doesn’t disappoint with these ads for Wonderful Pistachios. He both advertises and pokes fun at advertising and celebrity commercials. The sight of Colbert’s head splitting open to reveal a giant green pistachio nut will stick with me (in my nightmares) for a while, making this one of the more memorable ads of the night.
This Budweiser ad appeals to the demographic that loves puppies and horses, which includes approximately everyone. If the herd of horses chasing after their tiny friend didn’t tug at your heartstrings, then you need to see a doctor because you have heart problems.
Ellen Beats Music
Ellen busts out her famous dance moves in this Goldilocks-themed ad for Beats Music. The atmosphere of charm and mystery was just right, and the product advertised might actually be useful. While Ellen was advertising an app, what I really took away is that I need to have a dance party with bears ASAP.
Doritos Time Machine
Doritos continued their tradition of humorous commercials with this strangely touching mini-movie. While seeming to indicate that Doritos consumers are drooling idiots, the ending is priceless. I wonder how long it took Mr. Smith to realize that “the greatest moment” of his life was all a lie.
Volkswagen definitely takes the prize for most creative ad of the night. They managed to artfully incorporate the brand into the actual ad without feeling intrusive. If the goal was to make me imagine German engineers sprouting wings and farting rainbows every time I see a Volkswagen, then mission accomplished. I’m almost afraid to know what a Japanese engineer got when my Honda reached 300,000 miles.