ABOUT Will Jones
I am a writer who has worked in a variety of professional roles. From crafting criticism and film analysis for outlets such as WhatCulture, Comic Book Resources, and Ratings Game Music, to writing acclaimed scripts for various YouTube channels and audio streaming service Headfone, I do a little bit of everything. Writing is my passion, and I am constantly pursuing new challenges to further hone and improve my craft.
Modern enterprise value increasingly derives from assets without physical form. What are intangible assets? These non-material holdings include intellectual property, brand recognition, customer relationships, and proprietary processes that generate economic benefits despite lacking tangible substance. Understanding and managing these assets has become central to competitive strategy and valuation. Traditional accounting focused primarily on physical resources…
When a platform processes 400,000 player actions per minute across more than 60 countries, the margin for error shrinks to near zero. SPRIBE, the iGaming software company founded by David Natroshvili in 2018, has spent the better part of six years constructing an infrastructure capable of supporting that volume without compromising the real-time social features…
For decades, brands have relied on surveys, focus groups, and historical data to predict audience response. The process has always involved a degree of guesswork. Even well-funded research could only approximate what might happen once a message reached the real world. Now, a new category, Behavioral Simulation AI, is beginning to change that. A Shift…
While much of today’s artificial intelligence discourse revolves around ever-larger models and unprecedented compute scale, some of the most consequential AI work is happening far from the spotlight in safety-critical systems where reliability, governance, and human trust matter more than novelty. One engineer helping to redefine how AI is responsibly deployed in such environments is…
Mohamed Yousuf, CEO and founder of Smart Workforce AI, has noticed for years how ineffective static scheduling is, especially in today’s modern work. Before, shift-based industries followed the same basic pattern. A manager builds a weekly roster based on employees and current availability. They send it out to the employees and everything seems great Sunday…
When Tim Ray first started out, he was knocking on doors for a 100% commission-based job. It was a grueling initiation to the world of business, but it built the grit and discipline that would come to define his career as a serial entrepreneur. Today, he’s steering Verifast—a Toronto-based powerhouse that’s smashed $10 million in…
These days, every company is adopting new technologies to help its employees become more efficient and productive. Whether it is artificial intelligence, machine learning, or workforce management systems, there are several technologies that can help individuals do their jobs better. However, it is important to remember that technology is only effective when it is used…
For a fast-scaling technology company, culture is often the first thing that erodes under pressure. Growth brings complexity, competing priorities, and new layers of management that can dull what made a workplace meaningful in the first place. What is especially notable about these recognitions is how they are earned. Built In’s awards program is rooted…
The launch of the Dimers App is a product of a changing dynamic within sports betting analytics, as mobile products become more of a requirement than a luxury. With sports betting continuing to grow and markets changing rapidly, there is a need for data and probability analysis rather than opinions or picks. Dimers, a company…
In the relentless race for attention in mobile gaming, studios are being forced to rethink how players discover and connect with their favorite titles. Now, Saga and Etermax are making a bold move that could reshape how intellectual property travels beyond the app store. Together, they have launched an AI agent for Willy, the official…
Before Brew Interactive Director Marcus Ho founded the Singapore-based company in 2009, he already had a significant amount of experience in entrepreneurship, as well as self-taught skills in SEO, display advertising, and digital marketing. As a small business owner selling handphone accessories, he had to learn the ins and outs of digital marketing quickly in…
