SQL vs. MQL: Analyzing Lead Quality and Sales Readiness
Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) are two stages in the lead qualification process, representing different levels of readiness and engagement in the buyer’s journey. MQLs eventually lead to a SAL, or a sales-accepted lead, which begins the sales process. But while both SQls and MQLs are two stages in the process, they have…