Glenn Devitt’s Entrepreneurial Portfolio: From Counter-Trafficking to Consumer Products

Former Army Special Operations Intelligence specialist Glenn Devitt has built an entrepreneurial portfolio spanning covert counter-trafficking operations to patent-protected blockchain technology and Las Vegas nightclub distribution networks. His ventures demonstrate a systematic transition from government consulting to scalable consumer products, driven by a recognition that lasting impact requires systems capable of reaching millions rather than individual interventions.

“I can only grow my services so far, but the bigger markets are the consumer bases where people are consuming a product,” Devitt explained, describing his shift from Delitor Inc., his government contracting firm, to Digital Legacy AI and Alcohol Armor. Market conditions favor both ventures: the global functional beverages market reached $168.32 billion in 2025, projecting growth to $296.67 billion by 2034, while blockchain technology developments support digital inheritance applications as academic research confirms blockchain's “decentralized and immutable nature ensures that once a digital will is created, it cannot be altered.”

Intelligence Foundation and Business Philosophy

Glenn Devitt's current ventures build upon 11 years of Army service specializing in Human Intelligence, Counterintelligence, and Digital Forensics. His deployments to Iraq and Afghanistan earned two Bronze Star Medals and provided the operational foundation for understanding how security systems must function reliably under extreme conditions. Following his military service, he joined Homeland Security's H.E.R.O. program, which led to his role at The Sentinel Foundation in 2017, where he conducted over 45 undercover operations across 16 countries.

The intelligence work required systematic approaches that eliminated single points of failure while enabling verified access under specific conditions. “You can't rescue your way out of this problem,” Devitt noted referring to the work he did with Sentinel Foundation, emphasizing solutions over individual cases—a philosophy now informing his “force multiplier” business strategy where individual adoption drives exponential network growth rather than linear customer acquisition.

Delitor Inc., founded in 2016, demonstrated both the effectiveness and limitations of specialized consulting. Named from Latin meaning “one who seeks revenge,” the firm advised governments globally on exploiting data to track criminals. However, service-based businesses scale only through adding personnel and time, creating natural constraints that drove Devitt toward consumer products capable of serving millions without proportional operational increases.

Glenn Devitt's Transition From Security to Consumer Markets

Digital Legacy AI emerged from the challenges Devitt observed during his work on the Black Box Project at Stop Soldier Suicide. While analyzing smartphones left behind by deceased veterans, he watched parents access their children's entire digital lives without appropriate security protocols. “During the pandemic pause, I realized we were sitting on the holy grail of data,” Devitt explained during his Ed Clay Show appearance. “These phones contained everything about who these people were, but there was no secure way to pass that information to the right people at the right time.”

That insight drove development of his patent-protected blockchain inheritance system addressing the fundamental contradiction complicating digital inheritance: maintaining absolute security during an owner's lifetime while enabling verified access for legitimate heirs after death. His 2024 U.S. patent combines death certificate verification, blockchain validation, and multi-factor authentication into a unified framework, preventing fraud while ensuring authorized beneficiaries can access their inheritance.

The timing coincides with unprecedented generational wealth transfer needs. An estimated $84 trillion in assets is set to cascade from baby boomers through 2045, creating the “Silver Tsunami”; yet, traditional inheritance systems often fail to account for digital estate components. Recent regulatory developments support the adoption of digital assets, with the UK Chancellor confirming intentions to work with U.S. counterparts on the “responsible regulation of digital assets,” expecting new frameworks to “go live” during 2026.

Alcohol Armor's Market Penetration Strategy

Parallel to blockchain development, Devitt scaled Alcohol Armor from a military solution to a premium hospitality distribution amid favorable conditions. The U.S. hangover cure products market reached $511 million in 2024, projecting growth to $719.6 million in 2025 at 14.4% compound annual growth rate. Major corporations, including Coca-Cola, have entered “the hangover prevention category,” validating commercial potential.

Developed with fellow veteran Jameson Govoni, the two-ounce functional beverage combines activated charcoal, NAC, and botanical extracts to prevent rather than treat hangover symptoms. “We thought there had to be a solution to waking up not affected by drinking the night before,” Devitt recalls of creating the formula during global missions requiring peak performance despite social obligations.

Distribution strategy focused on Las Vegas elite properties, which include Wynn, Encore, and Caesars Resort World. “Vegas is going to make or break this company,” Devitt explained, describing his decision to establish a Vegas residence, personally driving adoption. The approach proved effective: “The Wynn sets a standard for Vegas. So it's just a matter of time before we take over that whole city.” Success created viral marketing effects, expanding to 7-Eleven locations and Amazon sales.

Competitive Positioning and Strategic Vision

Both ventures demonstrate force multiplier principles. Digital Legacy AI's family-oriented verification systems require multi-generational participation, creating organic growth where one subscriber typically enrolls multiple relatives. Alcohol Armor's nightclub distribution generates immediate word-of-mouth promotion as users demonstrate effectiveness to friends. “The more people in this fight, the more we grow,” Devitt explained during his Change Agents podcast appearance with former Navy SEAL Andy Stumpf. “The people are the ones that can make the change. Come together to really make a difference.”

Federal patent protection positions Digital Legacy AI uniquely, while competitors focus on password management or simple digital vaults. Devitt's system integrates legal compliance frameworks designed for complex multigenerational estates. Alcohol Armor differentiates through prevention methodology, interrupting metabolic processes, creating hangover effects rather than treating existing symptoms.

Strategic exit planning reflects deliberate portfolio construction. Alcohol Armor targets acquisition by major consumer goods companies within three to five years, providing capital foundation for more ambitious technical ventures. “Alcohol Armor's not my legacy,” Devitt explained. “My boy Jameson said it best. Alcohol Armor's going to change my life, but my next company is going to change the world.”

Digital Legacy AI represents his longer-term vision, addressing challenges intensifying as digital asset complexity increases across generational wealth transfers. “I'm an innovator, creator. I come in, create it, get it going, let other people run it,” Devitt explained, describing his systematic venture development approach.

Future Market Dynamics

Glenn Devitt's transition from counter-trafficking operations to consumer products exemplifies how specialized military intelligence expertise can be leveraged for civilian entrepreneurship through systematic problem identification and scalable solution development. Current market dynamics favor both ventures, as consumer preferences shift toward functional solutions and regulatory frameworks develop to support digital asset inheritance.

His patent-protected technologies and force multiplier business models position him to capture value during the largest wealth transfer in American history while addressing genuine societal needs traditional industries fail to serve effectively. As one Silicon Valley observer noted, Devitt's portfolio represents the rare convergence of technical innovation, market timing, and operational discipline—qualities that separate systematic entrepreneurs from opportunistic ventures in rapidly evolving markets.