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Why Your Business Needs a New-Age Public Relations Firm

Public Relations is essential to any public-facing business or organization. It’s the practice of managing the flow of information between an organization and the public. In today’s connected world, that means managing your online presence, dealing with crises, customer complaints, promoting your brand, and more.

A public relations firm can help you do all of that. They specialize in building relationships between an organization and its key audiences. Increasing your visibility and improving your reputation can generate leads and help you achieve your business goals.

In this post, we’ll discuss how a public relations firm can help your business and how you can take control of your PR. Let’s get started!

A Quick Snapshot of Public Relations

Public relations (PR) manages the spread of information between individuals, organizations, and the public. It builds relationships with the public and creates a positive image for the person or organization. PR can also change how the public perceives an individual or organization.

Public relations firms can help businesses in many ways, but some of the most common include:

Increasing visibility

A good PR firm will help you get your name out there. They’ll get you media coverage, speaking engagements, and other opportunities to increase your visibility. 

Improving reputation 

A PR firm can help you improve your reputation by managing your online presence, handling customer complaints, and promoting positive reviews. 

Generating leads

A PR firm can help you generate leads and grow your business by increasing your visibility and improving your reputation. 

There are many other ways a public relations firm can help you, but these are some of the most common. 

Evolving PR Landscape

The PR landscape is ever-changing, and it can be tough to keep up. One of the most common ways to do public relations is through media relations. This involves working with the media to get favourable coverage for the person or organization. 

However, due to increasing digitalization, media coverage is not the only way to measure success with public relations. For example, 15 years ago, there used to be over 50 reporters in Calgary covering stories, but now they are all gone. 

Today, however, almost all news is consumed online, and television news consumption has declined significantly. The internet has drastically changed how people consume information, which is evident in Calgary. In the past, people primarily got their news from television or newspapers. Now, the internet has become the primary news source for many people.

The change in how news is consumed has significantly impacted how information is reported in Calgary. With fewer reporters and resources, fewer stories are being covered. Having a good modern-centric public relations approach for your business is far more critical.

Take Control of Your PR

As business owners, maintaining a good reputation is one of the most important aspects of running a successful company. Reputation can make or break one’s business, so it’s essential to do everything to protect and improve it.

One of the best ways to do this is to hire a public relations firm. A good PR firm can help control the narrative around businesses and ensure that only positive information about such companies is being circulated.

PR firms can also help deal with negative publicity if it does occur. They can help craft a statement, issue an apology, or take other necessary actions to mitigate the damage.

Matterhorn PR: Public Relations Done Right

Now that you know how a public relations firm can help your business, it’s time to find one that can do the job right. 

Matterhorn PR was founded in 2006 by veteran marketer, David Howse and has since built a team of experienced professionals who are experts in their respective fields.

Matterhorn PR prides itself on getting its clients’ stories in print, TV, radio, and, more importantly, online.

The firm specializes in media relations, story crafting, video production, social media management, and media research. Its success stories include working with businesses such as Calgary Taekwando, Bankruptcy Trustee in Calgary, Calvary Hydrovac Companies, Psychologist Calgary, Space4Rent Network, Construction Safety Software, Calgary Tax Lawyers, and many more.

Supercharging your PR with Press Releases

One of the most effective ways to get media coverage is by issuing press releases. A press release is a formal statement sent to the media to announce something newsworthy. 

Matterhorn PR has a team of experienced writers who can craft press releases guaranteed to get media attention. The firm also has a vast network of media contacts and can get your press release distributed to the right people.

Review of the Best Press Release Services

Press release websites help businesses get their news to the public through distribution services. There are many press release websites out there, but not all of them are created equal. Some press release websites are better than others and charge more for their services.

Matterhorn PR has helped hundreds of companies get their news out to the public. Here’s a quick review of the best press release websites:

PR Newswire

As a business in Calgary, you can benefit from PR Newswire’s global distribution network, which reaches media and online sites in 170 countries and over 40 languages. This includes 300K+ media outlets and 1.7M+ journalists and influencers. With this reach, you can increase your brand’s visibility in the targeted areas and boost sales through branding and communication.


GlobeNewswire was founded with a mission to help companies communicate their news to the world. Today, GlobeNewswire is one of the world’s largest newswire distribution networks, specializing in delivering corporate press releases, financial disclosures, and multimedia content to media, investors, and consumers worldwide.


EIN Presswire is a market disruptor in the electronic press release distribution industry. Founded by seasoned industry professionals, EIN Presswire uses proprietary distribution technologies to reach millions of recipients for a fraction of the cost of its competitors. EIN Presswire, with its central source for communication professionals, helps those seeking breaking news and those with breaking news to share.


Business Wire is a global leader in press release distribution and regulatory disclosure. Public relations, investor relations, public policy, and marketing professionals rely on Business Wire to secure and accurately distribute market-moving news and multimedia.

Wrap Up

A public relations firm can provide your business with several advantages and benefits, including helping you to build strong relationships with key stakeholders, increasing your visibility and reach, and protecting and enhancing your reputation. In today’s highly competitive business environment, these benefits can be invaluable in helping your business to succeed.

Matterhorn PR is a PR firm with a team of experienced writers who can craft press releases guaranteed to get media attention. A PR firm can also help you to create and distribute press releases, which is an effective way to get your news out to the public. If you’re looking for a PR firm to help you get the word out about your business, contact Matterhorn PR today.

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