TikTok is the newest social media platform to take over the world in recent months and it is popular because of its wide variety of content. There is an abundance of videos that users have access to ranging from comedy skits to make up tutorials to dance challenges. TikTok is for people of all different ages and locations with users from all around the world uploading content every day. The thing that makes TikTok unique and different to social media apps such as Instagram or Snapchat is that it allows users to upload 15 second videos instead of just a photo or a short clip. This gives people more room for creativity and spontaneity while also being fast enough for users to watch on their phones. If you are curious as to why TikTok is so popular with people and brands, here are a few reasons.
Who is using it?
Everyone is using TikTok but it is most popular amongst the younger generation Z and millennials. There are 689 million TikTok users worldwide. The vast majority of users are below the age of 30 years old. You should know 48% of adults between the ages of 18-24 years old use TikTok, 20% of users are between the ages of 30-49 years old, users between the ages of 50-64 make up 14% of users and 4% of users are 65 years and up. In addition, 91.9 million people use TikTok every month and 50 million people are on the app every day. These figures demonstrate the wide reach that TikTok has and this is the reason why brands and businesses are using the popular app.
The influencers and services
Social media is the home of the influencer and even though TikTok is new, it is no different. There are many influencers on TikTok, 3.1 million to be exact. Influencers are popular people with a large following that usually collaborate with brands and businesses to promote their product or service. Their followers are loyal and using them can expand your brand reach and spread awareness about your business if you have one. They also boost engagement and because you are exposed to their followers, it means more potential followers for you. Apart from Influencers, there are also services available to use such as TokUpgrade which is the world’s leading TikTok growth tool that helps you reach more users and generate real followers.
TikTok is a very entertaining app because there is tons of content being uploaded every minute for people to enjoy. There is a wide variety of content such as dance videos, cooking videos, make up videos, comedy skits and parenting videos. There is no hard selling on TikTok, it is completely organic which means users follow and interact with each other naturally rather than artificially through paid links and sponsored posts. Brands are using this to promote themselves meaning that they are not hard selling using sponsorships and ads, rather they are letting their brand and business grow naturally which is far more effective.
Trends are easy to follow
TikTok is full of trends and they are very easy to follow on the app. Trends are popular videos that go viral and the thing in the video, like a dance move for example, is recreated by other users on the app. A few examples of trends on TikTok include the “nature’s cereal challenge”, “what I eat in a day challenge” and the “silhouette challenge”. People incorporate trends because it provides entertaining content and it gets people a lot of engagement and interactions. as well as increasing TikTok followers. Brands are also jumping in on this by doing hashtag challenges which are trending activities on TikTok and can include dance moves or actions accompanied by a popular song. To set up your own branded hashtag challenge, get in contact with the TikTok team and partner directly with brands and creative and media agencies who are usually open to collaborating.
TikTok is definitely the new kid on the block in these social media streets but the popular and entertaining app is quickly in the running to take the spot as the most popular social media platform available. It is fun, entertaining and there is so much content to enjoy.