Home Business What is PR and how it can change the face of automotive businesses

What is PR and how it can change the face of automotive businesses

by Matt

Automotive public relations can be tricky if you don’t know much about local SEO and public relations combined. 

Public relations is not well done by the industry.

Public relations professionals are rarely able to explain what they do. Everyone knows your job function whether you’re a police officer, a designer, or a doctor.  

In my position as a  PR firm owner, I constantly have to explain to clients that we do not manufacture radio jingles or buy advertisements. 

As a matter of course, we strive for the proper exposure of our customers, products, and services. 

We, however, influence our audience through non-paid or earned methods as opposed to advertisers.  Communication with our audiences happens through trusted, not paid, sources whether it is through the traditional media, social media, or speaking engagements.

We’ve compiled a list of things everyone should know about public relations, so that people working in the field can explain their profession to grandparents, coworkers, and family members.

 How does public relations work?

Public relations is the art of persuasion.  You want to persuade a potential audience within your building or town, in addition to the people you usually deal with, that your idea is worth promoting, your product is worth buying, your position is worth supporting, or you should be praised for your efforts. 

PRSA accepted the following definition after thousands of submissions:  Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Public relations professionals are storytellers. Narratives are created to advance a cause.  By using media, social media, or self-produced communications, public relations can be used to protect, enhance, or build reputations.  

Positive messages need to be found in the organization, and then they can be translated into positive stories by PR professionals.  It’s their job to be able to formulate the most effective response when bad news breaks.

Their duties include keeping the public updated on government activities, explaining policy, and managing political campaigns. 

Employees of a company’s public relations department may be tasked with dealing with consumer problems or connecting employees with supervisors or branch offices.”

We use the following tools:

  • Press releases to be written and distributed
  • Writing speeches
  • Pitch your firm to the media (in a less formal way than releasing press releases)
  • Plan and execute public relations and outreach events
  • Analyze the firm or its messaging from a market research perspective
  • By attending events and networking, business contacts are expanded
  • Creating and maintaining a blog on the Web
  • PR strategies in times of crisis
  • Promote yourself on social media and respond to negative comments

What are the differences between public relations and advertising?

The difference is between unpaid and paid work. The difference is between earned and purchased work. The difference is between credible and skeptical work.  PR tastes great but advertisement is not quite as filling.

“Publicity is what you pray for, advertising is what you pay for.”

Paid media is advertising, earned media is public relations.  By influencing editors or reporters to write positive stories about you or your clients, candidates, brands, or issues. 

Instead of appearing in the “paid media” section where advertising messages are placed, editorial content appears in the editorial section.  Having it independently verified by an independent third party rather than buying it gives your story more credibility. 

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