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What Actually Makes An Effective Graphic Design?

by Kevin Bellah

Graphic design has always appealed to a lot of people throughout the years. Whether it’s about printed designs, advertisings, or web designs, such a field has supported commercial and creative endeavors.

It said that the key to effective graphic design is communication. Graphic designers communicate their message through their concepts. Certain graphic design agencies in Woodford believe that graphic design refers to the art of conveying ideas through artwork, graphics, language, and other forms of visual communication. As a result, their art and design movements influenced the aesthetic style of graphic design as you know it today. 

While graphic design is heavily reliant on creativity and the ability to communicate a message, you probably haven’t considered what truly makes up an effective graphic design. Nevertheless, here’s how to determine whether or not a graphic design truly achieves what it should. 

Here are the following ways to make an effective graphic design:

  • Ease Of Reading

Plenty of aspects need to consider to make a printed material or website easy to read. It includes the fonts used. If you’re designing a graphic, you need to choose a font that helps guide your reader’s eyes toward the following words. An example is the sans serif fonts; they’re often considered easy-to-read fonts for websites.

Other than the font you choose, the golden rule of graphic design is that your piece should be easily readable. Your audience’s eyes should not have to adjust, and they should be able to decipher what you’re saying in a matter of seconds. 

  • Less Focus On Things That Don’t Have To Be There

In creating a graphic design, designers usually end up with a need to maximize the space. Although this isn’t bad at all, maximizing the extent shouldn’t equal using all of it. Sometimes, the blank spaces can be helpful, too. They’re excellent for strategically separating your piece’s various components, allowing more focus on the crucial, specific features.


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Otherwise, if you create a piece with visually cluttered design elements, your intended message may be overlooked, and your audiences and readers may lose interest in trying to decipher what you’re trying to say.

  • Appropriateness For The Intended Audience And Message

Every piece that you create must always ponder if your graphic design fits your target audience. However, this may not be too easy as you cannot please everyone. When your concept looks not too appealing to a specific audience, people might not even bother reading it at all! So, how do you think you should go about this?

If you’re creating a design for a wide range of audiences, having different plans is one way to convey your message effectively. To achieve this, you may need to create exceptional designs for each type of audience. This way, the information given by your design plan may be able to reach a broad demographic.

  • Makes Proper Use Of Spelling And Grammar

While one might believe that proper grammar and spelling are child’s play, there seem to be a significant number of websites and printed materials that contain misspelled words or poor grammar usage. And usually, because they weren’t discussed. For an effective graphic design, a piece needs a review of grammar or spelling before forwarding it to the printer or publishing it on websites.

  • Leads The Audiences Eyes

Where do your eyes go when you see a particular design? Where does your gaze start? Then, where does it stop?

As per common perception, the average reader reads from left to right. Because the human brain and eye have been trained to do so, the same is factual for graphic design. Typically, the eyes of audiences travel from the top left corner going to the bottom right corner. It means the last thing your audience will look at is the bottom right corner. 



Nonetheless, an effective graphic design should consider the elements based in the upper left and lower right corners. For instance, the upper left corner should be capable of capturing the audience’s attention and inviting them to continue reading or observing. The bottom right can convey a message to the viewer before they exit the page.

Final Thoughts

Growing as a multi-disciplinary graphic designer is never a bad thing. However, design trends are subject to change and may come and go. As a result, it’s prudent to be prepared and to keep in mind what constitutes effective graphic design constantly. Hence, take what you’ve learned in this post and continue to learn  to keep up with the changing face of design.



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