Video Marketing is the Key to Success: How To Increase Your E-commerce Sales With Video
If you are an e-commerce store owner you have probably been getting bombarded with e-mails and notifications telling you to use video to market your store, use video to sell your products and increase conversions, use video for your Facebook ads, and the list goes on and on.
There is a reason for this! The video marketing trend has been growing steadily in the past few years. In fact, according to a study conducted by HubSpot and Google, videos are watched three times as often as text content on mobile devices. This is because people have shorter attention spans and they need more visual stimulation to keep them interested. So what does this mean for your online business? It means that if you want to increase your E-commerce sales, it’s time to start using video content!
If Video is so Important then Why Doesn’t Every E-commerce Business Use it?
There are many reasons why a small business owner may not be using video to promote their products in their store. Here are some of the main ones:
- Not enough time
- Not enough knowledge of editing software
- No budget for outsourcing someone to create videos of all your products
- Not sure where/how to use videos to promote products
Video marketing can be overwhelming, we get it! What if we told you we have found a solution that eliminates all the worries listed above?
How Can You Level Up Your E-commerce Video Marketing Game with the Press of a Button?
YOUR solution is called Minta Video!
Minta literally does all the work for you! You don’t have to worry about learning editing software, time constraints, or having to spend thousands of dollars getting professional videos made for all of your products!
Minta is a revolutionary AI Video Marketing app that creates stunning product videos directly from your product catalog on the Shopify or Etsy platforms.
You literally link your store and when you get to your Minta dashboard videos are already created for you just waiting for you to share them to your social media channels, create Facebook ads, share to Pinterest or download to use later. You can start using these videos for FREE!
Not only does Minta revolutionize the video creation process for shop owners but it also acts as your own Social Media Manager. You can tell Minta to post videos daily for you to Instagram, Facebook and Pinterest. So all you have to do is tell Minta what to do and then sit back and focus on your business while Minta is creating video content for you and posting it daily where you tell it to! So basically Minta acts as your content creator and Social Media Manager all in one easy to use app!
But Do Videos *ACTUALLY* Make More Sales?
Posting a good video listing can be the difference between no sales and selling out. Not kidding! Minta actually put this to the test!
Product listing videos. Sales during 14 days WITHOUT video (0) and WITH video (19)
Minta did a case study with one of their Etsy users and these were the results:
- Without any videos, her shop made ZERO sales in 14 days.
- During the next 14 day period, this seller added VIDEO to all her listings.
And even though NOTHING ELSE changed, she made 19 sales in 14 days!
You Don’t Get Sales Unless You Have Traffic!
If you think what the case study shows above is amazing, wait until you see what happened with raw organic TRAFFIC once she added video…
Social Platforms are favoring video content and that evidence is clear. Not only are social platforms outwardly telling us this but Minta was able to prove it with their case study.
The Bottom Line
So now that we are all on the same page and you know that you NEED to be using video to promote your products, what app/program you choose is what will make all the difference in the world. You can go with a DIY editor where you can create one video in half an hour (and that is quick, like for an experienced person) or you can use Minta and have a video for your entire store catalog in minutes, the choice is clear.
If you would like to see some more case studies feel free to click the links below, but we suggest heading to the link to start for FREE and start generating more traffic and more sales for your store today!