Pop-ups are a regular annoyance on the internet, and for a good reason. They’re often used to persuade people to sign up for unwanted newsletters, suggest ridiculously expensive products, or get you to upgrade your device’s operating system.
However, when properly sized and strategically used as call-to-actions or as ads for products that are genuinely interesting to you, pop-ups can be an effective way of building your email pop up list. Keep reading to learn how to use pop-ups to create your email list.
What Is A Pop Up?
Pop-ups are boxes on your screen that appear over the top of other content. They’re designed to grab your attention, and they’re often displayed while you’re using a site or app. Sometimes they try to sell you something, but pop-ups can also be used as navigational aids to ensure you don’t miss out on special offers and even to provide information that you asked for.
Pop-up boxes can be very small or very large and may include animations or moving graphics. They sometimes open onto a full web page dedicated to the pop-up’s contents, which means they can take over more than half of your computer screen!
Should You Use Pop-Ups?
When you’re building a list of email subscribers, it’s essential you sell to people who actually want what you’re selling. That means not using pop-ups to trick people into downloading your app or subscribing to your mailing list. However, suppose you’re creating content that’s relevant to your audience and will be useful to them. In that case, pop-up boxes can be an effective way of increasing engagement and helping your customers absorb what you have to say. This can boost the performance of your email marketing campaigns across all platforms, including mobile devices.
Most Common Tips For To Build Your Email List Using Pop-Ups
Here are some of the most common tips for building your email list using pop ups:
Design Eye-Catching Pop-Ups
You want your pop-up templates to be visually appealing and attention-grabbing. They’re not just about capturing a person’s attention but also getting them to buy from you. Bright colors and bold images that stand out from your website are great ways of catching the eye and ensuring that the majority of people will see them. Avoid using too many images within your pop-ups because they can dilute what you’re trying to say.
Include Offers In Your Pop-Ups
Some companies add offers to their pop-ups so that you can buy similar products or services. This is a great way of increasing your sales and giving your customers an incentive to stay on your site and see what else you have to offer. However, these types of pop-ups need to be carefully designed. You want people to feel they’re getting value for money with every click they make, but you also don’t want them to feel pressured into doing so.
Cleverly Time Your Pop-Ups
A good way of increasing the likelihood that people will see your pop-ups is to time them with relevant content. For example, if you have an event that’s just happened or is happening soon, your pop-up should be designed with that in mind. However, you don’t want it to appear too frequently throughout the summer so as to annoy customers who are on holiday. Instead, set it up as a popup after it’s already happened and make sure it’s something your customers will want to read about.
Use Action-Based Pop-Ups
The majority of pop-ups take a passive approach and simply display information or sell a product. However, one way of using them to generate more interest and sell more items is to create action-based pop-ups. These encourage customers to take some kind of action before they can proceed to the next page.
For example, a link may appear that says ‘click here for an exclusive discount,’ or an item may be placed on sale for just a limited time. When customers see this, they feel like they’re getting something special and are more likely to buy from you.
The Bottom Line
Pop-ups can be a useful way of generating sales. When used correctly, they can increase your customer base and boost the performance of your email marketing campaigns. But if you want pop-ups to work for you, you need to make sure that they’re relevant and attractive. You should also time them with popular events or hot topics so as to ensure as many people as possible will see them.
Popups are growing in popularity every day, and more people are using them than ever before. However, most still don’t have any idea how they work. In order to understand how they work exactly, we’ll have to get down to the nitty-gritty details first.