Digimon vs. Pokemon:  a retrospective in monster marketing

Digimon vs. Pokemon:  A Retrospective in Monster Marketing

There are some franchises that never truly dissipate. Some grow in scope or simply maintain their status quo even as the target audience grows old enough to understand how much marketing and propaganda was squeezed into their tiny heads to sell TMNT lampshades and Power Rangers dental floss. Two such franchises have battled for almost…