Room for improvement: breaking down the inconsistency of online advertising

Room for Improvement: Breaking Down the Inconsistency of Online Advertising

Most websites function primarily through advertising revenue, and there is typically no decent alternative. That something can be so pervasive yet function with such questionable efficacy is a source of great intrigue, and the sketchy metrics that abound regarding the specifics of its financial justifiability make me wonder if the whole system is fundamentally shaky….