Mattel pulls out all the details for sdcc exclusives

Mattel Pulls Out All The Details for SDCC Exclusives

ByJen Schiller

San Diego Comic-Con is well known for exclusive merchandising—and everyone tends to bring their very best to this annual mecca of nerd culture. Mattel’s line-up for SDCC is no exception to this, in fact their booth will include a full-sized Darth Vader-style Hot Wheels car. The car is an introduction to the upcoming Star Wars…

Mattel and Hasbro are Terrified Because Kids Want More High-Tech Gifts

ByLianne Martha Laroya

In business, you make money if your target market likes what you’re selling them. What happens, then, if your target market stops buying your product because of new competition? You innovate. But first, you discreetly try to hide your fear and make no comments about your business. Ah, times have absolutely changed. Children of today…