Jungle warfare: amazon bites apple with kindle fire hdx promo

Jungle Warfare: Amazon Bites Apple with Kindle Fire HDX Promo

In an obvious nod to Apple’s hypnotic video presentations, Amazon has produced this commercial comparing their new Kindle Fire HDX favorably to the latest iPad Air. It makes for a refreshing change, really; we don’t often get to see these companies take direct shots at one another. Let’s run through what exactly it means to…