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Ring in 2021 with the Hard Rock Cafe and Unity Concert Series

LOS ANGELES, CA – The TOGETHER WE VIBE New Year’s Eve Benefit Concert Presented by the Hard Rock Cafe and Unity Concert Series is the national virtual celebration to watch this New Year’s Eve. Ring in midnight in each time zone with a different celebrity headliner during nine continuous hours of non-stop hip hop, funk, soul, rock and pop music.
Tune in and safely celebrate this New Year’s Eve with legendary musical performers all while supporting the evening’s mission to raise awareness for the Community Healing Gardens non-profit.
Midnight Ball Drop Celebrity Headliners:
DJ Spoodadelic West Coast 12:00 AM PT
Jordin Sparks Mountain Time 11:00 PM PT
Estelle Central Time 10:00 PM PT
Grandmaster Flash East Coast 9:00 PM PT
Warren G, Zhavia, DJ Quik, Cheat Codes, Jenn Morel, The Brandon Brown Collective, Natty Rico, Eric Zayne, Skylet Gunner, Will Jay, DJ Spider, and host DJ Saint Clair, will also perform live on the Hard Rock Cafe stage.
The evening will also feature an array of renowned Chefs and Mixologists sharing their favorite New Year’s Eve food and beverage recipes. Chefs and Mixologists include Bacardi North America’s Director of Education, Jaymee Mandeville; Border Grill Owner and Chef, Mary Sue Milliken; Coolhaus Ice Cream’s CEO and Co-Founder Natasha Case and more.
By hosting this year’s benefit online, the Unity Concert Series is able to raise awareness and funds for this year’s beneficiary Community Healing Gardens. CHG is a non-profit established in 2015 that builds, maintains and provides free vegetables and herbs for low-income communities in Watts, Compton and other areas in Southern California. CHG also serves as neighborhood tentpoles with year round educational workshops to teach the importance of urban farming and the link between healthy food choices and flourishing communities.
Visit to purchase tickets and learn more about ways to help the Community Healing Gardens organization.
The concert begins streaming at 4:00 PM PT on December 31, 2020 and at select Hard Rock Cafes nationwide. Viewers will need a unique ticketcode per device to enjoy the exclusive performances.
About Unity Concert Series: Each curated benefit by the Unity Concert Series creates a platform for the event’s beneficiary non-profit(s) to raise awareness and funds for their respective mission. For more information on Unity Concert Series

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in 248 locations spanning 70 countries that include owned, licensed or managed Hotels, Casinos, Rock Shops®, Cafes and Hard Rock Live concert halls. Beginning with an Eric Clapton guitar, Hard Rock owns and showcases the world’s most valuable collection of music memorabilia at more than 83,000 pieces. In 2020, Hard Rock International was honored as one of Forbes Magazine’s Best Employers for Diversity and Top Employers for Women. Hard Rock was recognized as one of the top performing hotel brands in J.D. Power’s 2020 North America Hotel Guest Satisfaction Study for the second consecutive year. HRI destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida.
For more information on Hard Rock International visit or www.

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