Everyone loves to be part of a club, and if you are a small business you need to offer up a VIP option right away once you start getting customers. Now, you might be scratching your head at this, because VIP and exclusive clubs are usually for big businesses, but that’s wrong.
There are a lot of different reasons why you should build an exclusive club as quickly as possible, but the most important reason is that it can really help out your business!
- A Membership Club Can Bring In Loyal Customers
Chances are if a membership club has members, and those members are invested in the small business and might even be paying money to be inside of that club… then they are pretty loyal. Building up a base of loyal customers in your exclusive membership club is going to ensure that the customers stick around.
Plus, you will be both gaining and saving some money on your small business. You will gain whatever money your club members are paying you, and you will also save on marketing money because you won’t need to market as much to those customers!
But if your customers are signing up for your membership club, you can bet that they are very loyal customers and will stay loyal to you!
- Clubs Recognize and Show Connection To Customers
Every single person wants to be recognized and feel like they are both seen and that they belong somewhere. A big club that they can be a part of, centered around their favorite small business can be just what people need and it will cause them to want to connect.
Being able to speak to club members by name and connect with them will only make your customers more loyal, and it will also make more people want to join the clubs in order to experience that feeling as well.
- Clubs Can Give You Help And Support
Much like how small business breweries have a brewery membership club that allows them to bounce ideas off of other brewers, your exclusive membership club can give your small business some serious help and support. If you are unsure about launching a new product or service, then launch a closed test for your membership club and see how they react.
If they love it you will feel more confident about launching it to the rest of the public, and if they have feedback you can work with them as well to correct it before it reaches the rest of your customers.
- You Can Increase Your Outreach
For many small businesses marketing is life or death, but if you are a small business and have an exclusive membership club, then you can not only market about all the benefits that your regular customers get, but you can also market about what your premium customers are getting as well.
And the more you talk about what awaits your regular customers whenever they make the choice to join your club, the more you will tap into the fear of missing out that all humans have and the more customers will sign up to be a part of your club.
Give The Exclusive Experience Right Off The Bat!
You don’t need to wait for your business to offer up an exclusive experience, and instead, you can make that a priority from day one. Build the exclusive club, pack it with benefits and let your customers know that you mean business, and then they will come into your business looking to sign up!