Having a solid online presence can benefit every business. Nowadays, the success of every marketing campaign can be measured by brand awareness. And, there’s no better way of boosting brand awareness than through online platforms.
Platforms such as Instagram, Facebook, and TikTok have the capacity to transform brands into internet superstars. That being said, social media channels are not the only tool you can use to build your online presence.
Having an optimized website can take you very far in the business world. Prospects and fans will be able to reach you with just a simple browser search and you can expect your brand’s recognition to grow exponentially.
Let’s take a look at some key steps you can take to build a solid online presence.
Choose the right social media platform
The platform you choose for your social media marketing approach will play a huge factor in your online presence. For instance, each platform attracts a different type of audience. While LinkedIn attracts mostly professionals, Instagram and TikTok are designed to entertain and delight.
Facebook focuses on blog-type posts and it’s generally used by businesses to make announcements. So, even if Instagram and TikTok are designed to entertain, that doesn’t mean that these platforms don’t offer premium seats for businesses.
Promoting your services and products on Instagram, for instance, is extremely easy. All you have to do is get your camera out, take the shot and select the right filter. You can also find a plethora of free IG tools to boost your effectiveness on this platform. Tools such as metric trackers and hashtag generators can help you on the path toward success. So, don’t hesitate to do your research and pick the right tools to help you out.
A powerful and optimized website
Most of the time, your website is the first thing your prospects encounter when interacting with your brand. So, given that your website is so important, it’s a must that you optimize it properly.
For starters, your website should never take too long to load. No one has time to wait more than 10 seconds for a website to load, and if you don’t want prospects to take their business elsewhere, talk to your hosting provider and elaborate that you need your website operational 24/7.
Websites are also perfect for SEO campaigns. If your website is not ranking high on search engine results, it’s highly likely that you won’t be converting any leads. Contact a digital marketing agency and inquire how they can help you with their SEO services.
In addition to that, you can add a blog page on your website where you can provide additional value to your loyal clients. You can write about your products and how they can be used effectively.
And lastly, you can use your website to post customer testimonials which can of course help you convince prospects that you are well worth their money and time.
Host webinars and emails
Some might argue that webinars are a thing of the past, however, we still believe that that’s not the case. Statistics show that more than 80% of marketers are still fond of webinars and are actively using them to engage with prospects.
Interactive webinars gain a lot more attention as you can interact with prospects in real-time and engage in live conversation. Avoid using prerecorded webinars if possible and give as much value to your webinar guests as possible.
Speaking of old methods that still work but don’t have the attention they deserve, email is in the same basket. Those that run email campaigns that fail, don’t really pay attention to the content of the copy. For instance, newsletters are always bound to perform better than generic emails. In addition to that, personalizations are a huge part of successful emails. So, make sure that all the emails you send out are specifically crafted for that prospect.
Building your online presence can take a lot of time. However, with the help of social media and a perfectly optimized website, you can expect to reach serious heights. If you follow the steps we outlined for you above, you can expect to see drastic growth in no time.
Don’t forget to stick to your email and webinar marketing strategies as they still have the capacity to turn prospects into buyers.