Finding your passion is something most of us hope, dream, and strive for but many times, it remains elusive. If it’s one thing Spencer Shattuck has learned in his first twenty-three years, it’s that it’s never too early to find one’s passion in business. At ten years old, he fell madly in love with luxury pens before turning to collecting and trading luxury watches in middle school. Shattuck interned with the Towson Watch Company in 8th grade for a middle school final and found himself generating $500k in annual revenue in his sophomore year of High School at his own company, SSA Luxuries.
Then, in a convenient twist, he parlayed his money to purchase the Towson Watch Company from Under Armour founder Kevin Plank in 2019.
Shattuck learned from his surroundings. “My father told me: ‘Choose a job you love, and you’ll never have to work a day in your life,’” said Shattuck. “You need to listen to your calling, your passion, and pursue it.”
Plank sought out Shattuck to purchase Townson Watch Co. due to Shattuck’s passion for watchmaking and trusted his ability to continue the legacy of quality masterpieces. In addition, Plank envisioned the company thriving instead of liquidating when he didn’t himself have the time to invest in Towson Watch Co. – and all sights were set on Shattuck.
Currently, Shattuck is thinking about what it takes to build the brand beyond the next twenty years and is seeking to expand beyond its Baltimore roots. His vision for Towson intersects with independent watchmaking, mechanical art, and new strategies to adopt with young leadership to revitalize hand-crafted luxury watches.
Initially run for 16 years by two prominent watchmakers who crafted custom handmade timepieces that range in price from nearly $2,000 to more than $13,000. Towson Watch was founded in 2000 by George Thomas and Hartwig Balke, master watchmakers who met by chance at an Irish pub in Annapolis.
Balke is known for designing a watch worn by a NASA astronaut during a space shuttle mission in 2000. In 2009, the Smithsonian Institution’s National Museum of American History called the watchmakers to examine and repair a gold pocket watch that belonged to Abraham Lincoln, helping the museum to discover a message engraved by a watchmaker who repaired it in 1861.
On its website, Towson Watch says its timepieces appeal to “watch connoisseurs, collectors, successful people in sports, arts or professionals like engineers, aircraft pilots, astronauts.”
“Our customers are mostly watch collectors,” Shattuck said. “They want a watch that is hand-crafted in the U.S. and feels truly special on their wrist.” With only 100 watches made in each design, Towson numbers each watch, allowing for a timeless, exclusive experience. That special feeling you get when wearing these watches is what 10-year-old Shattock felt when he fell in love with luxury watches.
When an entrepreneur does not feel passion for their business, it will not fulfill their motivational needs, and the business is doomed for failure in the long run – regardless of how successful the company appears.