How to Advertise Your Business and Events with Free Brochure Templates
Automating your advertising with the help of free brochure templates is a smart move today. Read on to see how this tool can benefit your business and make online and offline marketing more effective.
Doing a business and organizing events is a huge undertaking. The owners tend to take care of hospitality, catering, and transport, but often forget about less demanding but no less important things. Advertising materials, like brochures and leaflets, are vital for giving prominence to your work. So let’s discuss what purposes they serve, and how your business can benefit from them – at no extra cost!
Why Is Advertising Important?
Of course, the organizers realize the necessity advertising their work. However, some of them still believe that the mentioned “hardware” aspects, like catering or office rental, are more important.
Advertising is not just about sending calls via social media, press or TV. This is more about presenting your business in a succinct verbal form and appealing colors. And here a lot of businesses bump into a real problem. Ideally, they would summon a team of professional designers to work on their project. Two questions arise instantly: 1) which designer company to choose; 2) how much they would charge. Every advertising campaign involves expenditure. Naturally, the organizers may want to save and create some materials in-house, but the result is often below what they expected.
Brochures Made Easy
The good news is that the businesses can indeed save a lot of money on free materials already available in all well-known programs. They can benefit from free brochure templates for Google Docs, like here, https://docsandslides.com/googledocs/brochure-flyer/, for example. In fact, even big companies may appreciate the availability of templates that they can fill with their brand colors, customize, and use for online and offline marketing.
Below we shall look at the kind of businesses and events that can be promoted with the help of ready-made digital brochure templates.
Travel agencies will benefit from organizing all information about their destination or services in such a convenient way. When a visitor to the travel agent picks up a brochure, he or she will instantly be transported to their dream place. A travel brochure template is organized so that the agent could put emphasis on visual materials and providing a marketing text about the destination and its hospitality options.
Such documents can be used to promote either a dental clinic, for example, or a specific service. Here illustrations are important, but the text is much more so. A prospective patient wants to be assured that this clinic or service will do them good, hence a template is designed to emphasize the words.
In the case with the science brochures, they vary from illustrative documents for prospective students to conference leaflets and invitations. In these brochures the design is usually plain and uncluttered, to reflect the subject matter. Nevertheless, this is a great opportunity to include professional photographs made in laboratories or at the conferences.
Business advertising is multichannel and multipurpose. The brochures help to reach the following objectives:
- introducing the business to new markets;
- event marketing;
- product marketing;
- hiring new personnel.
For each of these objectives the business can choose a suitable template, customize it, and use it both offline and online. Think of a well-designed business brochure as a status symbol.
Apart from industry advertising, free Google Docs or Word templates are successfully used in event marketing. Here the design will again be different, depending on the type of event. The advertising usually comes in the form of a flyer – a single page document, with text printed on one or both sides. And while any flyer has to stand out from the crowd, they still fall into different categories, according to an event.
A catchy design is paramount for such events. When you party, you are enjoying yourself, and the design must reflect it.
Events vary from open days and specialized fairs to high-profile conferences. Here the design can be catchy, too, but perhaps more restricted.
An open call for a business conference or marketing fair can be organized with the help of free templates. They can be laid in public places, but more often they are used in email marketing.
Online travel agencies dedicate a lot of time to creating detailed descriptions of destinations on their websites. However, a user may find it daunting to go online every time they want to check the basic information. Here a free brochure comes in handy: they just need to download it and refer to it when they like.
Ready-made templates for brochures are ideal to help the businesses and clients to exchange information. This is one of the ways you can automate your business operations. If, for example, you are running a monthly or annual event, you only need to create a brochure once. Thereafter your team just makes necessary amendments. As you can see, templates do not replace human labor, but they significantly improve and streamline the process.
Brochure templates save a lot of time, money, and effort. So, if you are waiting to start using them, today is a perfect day for it!