As everyone already knows, marketing to your customers is crucial to drive sales and improve customer relationships and experience. However, some traditional forms like TV and print can be very expensive. Email marketing, on the other hand, may not be as effective as most of them go to the spam folder without customers ever reading the mail. One of the most reliable ways to market to your consumers is through SMS and MMS marketing.
This type of text service can help reach your message to a broad audience while being cost-effective. While SMS marketing is a great way to boost sales, MMS services are now getting increasingly popular. MMS, or multimedia messaging services, allow your phone to send messages along with pictures, animated GIFs, videos, audio recordings, and more. By doing so, you transform a static written message into a dynamic, more interesting one by adding personality to it.
What Exactly Is MMS Text Service?
Today, there are several MMS messaging that can help you reach your audience in a unique way. They take the burden of customizing unique messages while ensuring the quality of the message and visuals don’t decrease when sending an MMS. They also convert MMS into SMS messages for those customers who don’t have phones that support this service. Not to forget, they also provide tools such as CRMs, analytics tools, help desk software, email marketing software, etc., making it easier for you to reach your customer. So if you want to send your customers an MMS but without the hassle of high costs or much effort, then hiring an MMS text service could be beneficial.
How Can A MMS Text Service Help Your Business
There are several ways how an MMS text service can help your business by boosting sales and improving customer interaction. Some of them are mentioned below:
- Improve Personal Shopping
With an MMS, you have the ability to send photos and videos to exactly show consumers different purchase options available in your business. This way, they don’t just get to read about the products and services available, but they get a picture or video where it is clearly described. So customers get to buy exactly what they see, and there are no surprises. The two-way communication, combined with the visual benefits of MMS, allows for a better personalized shopping experience.
- Get Reports Faster
MMS feature allows one to get reports about the business much faster than traditional forms of media such as print or television. Besides this, advanced message delivery reports offer more profound looks at your engagement successes and areas that need improvement. So you can better cater to the needs of your customers and deliver what they need.
- Delivers Coupons And Promotions
For a long time, retailers have used messaging services to deliver coupons and promotions. These days, they have switched to MMS because it is more interactive and interesting. With the MMS service, you can send scannable QR codes and other unique marketing deliverables such as carousels, videos, and app-like buttons. With this service, you can also send traditional graphics, logos, fun visuals, and more. All-in-all, it is a more efficient and interesting way to send marketing materials.
- Branded Messaging
Brand messaging, for those unversed, is how your brand communicates to its users. In other words, it’s the way your brand speaks through an informed strategy to convey your USP (unique value proposition) and your brand promise so you can reach your audience more effectively. With the MMS service, you can send branded messaging through branded illustrations, videos, and more. With these deliverables, you can talk about your brand mission and vision, differentiators, and value propositions.
- MMS Is Low Operational Cost
MMS may have a slightly higher operational cost than standard SMS service. This is because the data used is a bit more than the regular messages. Having said that, it still has a very low operational cost compared to traditional media. Not only is it instant, and you don’t have to wait around for your message to reach your audiences like TV or print, but it also ensures it is also effective. So, even though you are spending a bit more than SMS, it is still useful as you can send videos, GIFs, moving images, etc.
- Cost Effective Tool
Messaging services like SMS and MMS are very cost-effective in the long run. They barely cost much for advertising, and you can reach a wider audience with minimum effort. Since it is more inexpensive to market through this channel than conventional media, so many companies in the recent past have switched to this and for good reason.
- Have A Higher Click-Through-Rate
In a recent report, it stated that there is a 52% higher click-through rate with an MMS message. This is because it adds a personal touch to your messages. Your otherwise static and boring verbal message is now amped up with a picture, video, or other visual, making it more attractive. This way, consumers are more motivated to click on the messages, indicating that users find your marketing efforts helpful and relevant.
Scale Up Your Business With MMS Text Service
While you have just read about the many benefits of marketing to your customers with MMS, it may be harder than it seems. In this scenario, you and your business may benefit from opting for an MMS text service. With their help, you can reach your customers efficiently and add a personal touch to ensure that your messages are not easily forgotten or discarded. They also help take the manual work away and make everything automated. These services will also provide tools such as CRMs, analytics tools, help desk software, email marketing software, etc., so you can market your audience in a convenient way.
We hope that our comprehensive guide helped you understand the advantages of using MMS as well as why you may benefit from hiring an MMS Text Service.