Here’s Why You Should Keep Your Business Website Updated
For businesses to thrive, they need to have an updated website that will attract attention. A website is a cost-effective way of marketing your business on the internet. In addition, it offers a platform where clients can learn more about the services or products you offer. According to statistics, there are over 1.8 billion websites today. So, it is vital to strategize on ways to make your website stand out. One of the simplest ways you can use to make your site relevant is by keeping it updated.
Keep up with the technology
Internet technology is constantly evolving, with new codes and programs being introduced. Therefore, failing to update your website will lead to it not being compatible with the latest upgrades. It could also have unnecessary HTML code that might slow down the loading speed. According to research, 40% of internet users will abandon a website if it takes longer than 3 seconds to load. So, it is vital to ensure your loading speed takes a short time. In addition, an updated website will get a better ranking in the search engines.
Reduce the risk of getting hacked
Cyber security is one of the common issues in most companies. There are reports of websites getting hacked into each day, and some of those hacks can compromise your business data. According to research, about 300,000 new pieces of malware are created each day. An updated website will have up to date security features that will protect the website from malware attacks. Doing so will also prevent you from spending a fortune to counter data breaches.
Find out why you need a web archiving tool
Now that you understand the importance of keeping your website updated, you need to use web archiving tools before starting the update. Using a web archiving tool will enable you to preserve the content on your website. So, it does not matter what happens to the website; the tool will be used as a backup. Using the web archiving tools will safely store your website if the worst case scenario occurs. If you use the right tools, your website will not get damaged at all.
Using web archiving tools is especially important if you are thinking of updating your website. This is because the tools help in storing unique and original data for your business. So, when you update your site, you will not have to worry about the data getting lost or corrupted. It is common for information to get lost during an update, but using a web archiving tool will help ensure that you store data in its original format.
Do your research
With so many web updating tools around, choosing the one you will use can be overwhelming. Yet, you cannot afford to make a mistake when making the selection. That is why you ought to do your research on the tools that you will use. Note that this is the first step to take before you start updating your website. Keep your website updated to keep up with the latest trends and make your site secure.