Over the past couple of decades, businesses have come to realize just how vital having a professional and high-quality website is. In fact, businesses of all sizes have spent a small fortune on boosting their online presence, which includes the creation of slick websites with engaging content, high-quality images, and user-friendly website design. This allows them to compete more easily with rivals within their industries.
However, as we have moved deeper and deeper into a digital world, the needs of consumers have changed. This has resulted in the digital solutions businesses need to use also changing, with a growing need for responsive websites.
When you have a website, it is no longer sufficient for it to just be usable on desktop and laptop computers. You also need to consider the fact that huge numbers of people now use their mobile devices more than their computers. In this article, we will look at three of the key reasons why your website needs to be responsive.
The Importance of a Responsive Website
There are lots of reasons why your website needs to be a responsive one in today’s increasingly mobile world. Three of the top reasons are:
1: Making the Site Accessible to More People
You need to ensure your website is responsive because it means that more people will be able to access it. As mentioned earlier, many people these days tend to spend far more time browsing on tablets and smartphones than on computers and laptops. If you do not have a responsive website, you could end up missing out on a large chunk of your target audience who focus more on mobile use. So, if you want to maximize exposure and make your website more accessible to consumers, making sure it is responsive is essential.
Many younger people these days tend to spend more time on their mobile devices than they do on desktop or laptop computers. In addition, there are many people who work long hours and tend to spend a lot of time browsing via their mobile devices while at work. Without a responsive website, you could be inadvertently driving these potential customers to rival sites.
2: Impressing Search Engine Giants
Another of the reasons you need to ensure your website is responsive is the avoid being penalized by major search engines such as Google. Businesses these days know the importance of improving rankings in search engine results pages, and having a responsive website can bring you a step closer toward achieving your goal when it comes to a higher ranking.
Over the past few years, search engines have been encouraging businesses to ensure their websites are responsive by rewarding those with responsive sites. Those that do not have them face penalties such as lower organic rankings. This can obviously affect exposure when people conduct online searches, as your site may come way down the results pages.
3: Catering to a Changing Environment
The digital environment has changed rapidly over recent years, with more and more people now using mobile devices for a range of purposes. Smartphones these days have so many features that people use them for everything from making calls and sending texts to video and photos, social media use, entertainment, and browsing websites. Many now want to be able to access websites on their smart devices, and they want to enjoy a great user experience with sites that can adapt to the device they are using.
As a business, you need to be able to cater to these changing needs and demands in order to continue competing with your rivals and attracting customers. Developing a responsive website is a vital part of this process, and will help to ensure your audience can access your site on all devices.
These are just some of the reasons why having a responsive website is such a vital requirement these days.