21st Century Tech Will Update Your… Interior Paint?!?!

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There are quite a few products on the market that use technology in an attempt to improve the environment and overall air quality of our homes and even our cities. California, the most populated state in the U.S., is home to some of the most polluted cities in the U.S. The culprit? Wildfires.

Taking the top five spots for “most polluted by year-round particle pollution” in the U.S. are Bakersfield, the Fresno-Madera-Hanford area, Visalia, Los Angeles-Long Beach, and San Jose-San Francisco — in that order — the report said.

Bad air quality leads to asthma, allergies, decreased cognitive abilities and has adverse long-term health effects. Indoor air pollution is 3-5 times worse than outdoor pollution, and we spend 80% of our time indoors.

gush’s specially formulated interior paint is a comprehensive solution to combat indoor air pollution – giving families a healthier interior. The company helps families transform their walls — the most extensive surface area inside the house — into a tool that purifies the air.

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Products and Pricing

gush offers 44 color choices, including: “Dairy Alternative,” “Private Island,” “Mamma Mia,” “Date Night,” “Boogieboard,” “Coffee Beam,” “Cosmonaut,” “Vader,” and others. One gallon of air-purifying paint is $70, and one gallon of air purifying and washable paint is $75; a sample is only $3.21.

The Science of Air Purification

gush paints contain a proprietary catalyst, enabling them to break down volatile organic compounds (VOCs). VOCs like aldehydes and benzenes are harmful chemicals that can have very damaging effects on your health, and materials used in renovation and everyday products release these chemicals. VOCs are broken down at the rate of 99% in 21 hours, purifying the air and making your spaces cleaner and healthier.


gush paints emit minimal odors for a safer painting process, so no unpleasant paint smells during and after renovation works.


Eliminates 99.9% of infection-causing bacteria such as E. Coli and S. Aureus for a cleaner and more sterile interior.


Reduces moisture accumulation on your walls while effectively preventing mold growth, ensuring your walls remain beautiful, and keeping mold-related health conditions at bay.

Read more about the science here

About gush

At gush, we want to help you take charge of your interior environment by transforming your walls, the most extensive surface area around you, into a tool that purifies your air so that your loved ones can breathe better and live better.

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